Goodwill sector selects Epicor to support non-profit retail operations
Dublin, Calif. — Epicor Software Corp. said Tuesday that Goodwill Industries of Southeastern Wisconsin has selected the Epicor suite of retail solutions to support its growing retail operations.
Having outgrown its existing retail systems, Goodwill turned to Epicor to support the growth of its retail operations — a key objective for the organization, said Pat Boelter, VP marketing, Goodwill Industries of Southeastern Wisconsin, who says the organization has opened five to six new stores a year over the past several years — a rate of growth that is expected to continue.
“The more successful we are with Goodwill Store & Donation Centers, the more mission programs and services we can provide to the communities we serve,” said Boelter.
Goodwill said it plans to leverage the Epicor Retail CRM solution to help Goodwill collect and track customer data so they can better understand their customers, engaging them in more relevant and meaningful ways moving forward. The Epicor Retail CRM solution will also enhance their Club Goodwill loyalty program, which currently has over 900,000 members, by offering customers additional rewards as they reach targeted spending levels.
Goodwill will also utilize the Epicor Retail Store solution to support more streamlined point of sale transactions for improved customer experience at checkout. It will also provide Goodwill donors with electronic records, making the process of storing paper receipts for tax time a thing of the past.
Additionally, Goodwill will leverage the Epicor Retail Audit and Operations Management suite for transaction data verification and investigation in Sales Audit, and which includes Voucher Management to support the processing and management of Goodwill gift cards.
Bon-Ton merchandising chief to retire, names new marketing head
York, Pa. — The Bon-Ton Stores said Tuesday that vice chairman/president of merchandising Tony Buccina will retire from the company effective Feb. 15, 2013.
The retailer will launch a search for a new chief merchandising officer during this period.
Additionally, Bon-Ton announced the appointment of Luis Fernandez to the newly created position of executive VP and chief marketing officer, effective May 7.
Fernandez was previously VP, Last Call marketing & customer insight for the Neiman Marcus Group.
Shopko circular goes digital
Green Bay, Wis. — Shopko Stores, through a partnership with Wishabi, is now offering customers access to a digital circular online at Shopko.com.
Wishabi, a digital circular platform, helped build the online circular that will highlight Shopko’s weekly deals in an interactive, personalized way. Wishabi’s patent-pending technology allows consumers to discover the best deals, get reviews and ratings and shop directly though the digital circular. Using discount filters, consumers can browse deals by percentage off and utilizing circular categories, consumers can easily find the products they’re looking to buy.
“The launch of the new Shopko digital circular will provide our customers with an exciting, interactive online shopping experience," said Paul Jones, Shopko chairman, president and CEO. “More intuitive navigation, improved graphics and the additional functionality combine to create a digital circular that’s fun, quick and easy to browse and shop."