MARKETING/SOCIAL MEDIA

Google buys marketing analytics firm Adometry

BY Marianne Wilson

New York — Google has purchased analytics firm Adometry, which helps advertisers get a better return on digital advertising by providing better attribution on the data collected about ads, including whether an ad was viewed, and whether it led to a sale.

Here is the statement from the Google Analytics team:

"Attribution solutions, like Adometry’s, help businesses better understand the influence that different marketing tools — digital, offline, email, and more — have along their customers’ paths to purchase. This heightened understanding, in turn, enables businesses to measure marketing impact, allocate their resources more wisely, and provide people with ads and messages that they’re likely to care about.”

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REAL ESTATE

Miracle Mile Shops plans 60,000-sq.-ft retail/restaurant redevelopment

BY Staff Writer

Las Vegas — Miracle Mile Shops at Planet Hollywood Resort & Casino has begun planning efforts to convert space Harmon Avenue, a 60,000-sq.-ft. area on Miracle Mile Shops’ south end that draws in heavy foot traffic from Las Vegas Boulevard into a restaurant and entertainment destination.

Once completed, the area will feature a completely redesigned look and feel as well as multiple new concepts. The center is currently working with KGA Architecture on designs to create the entirely new pedestrian experience. Construction on the area is expected to begin in 2015.

“Our goal is to create a walk-able, fun destination activated with day-life and nightlife including live music and restaurants with indoor and outdoor dining,” said Jerry Irwin, general manager of Miracle Mile Shops.

While plans for the Harmon Avenue area continue developing, several new stores are set to open throughout other areas of the center.

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OPERATIONS

Interbrand Design Forum names senior director, design

BY Staff Writer

Dayton, Ohio — Retail design and brand strategy firm Interbrand Design Forum announced that Ryan Brazelton has returned to the company as a senior director of design.

Most recently Brazelton worked for Aveda as global design director. In that role he oversaw store design, packaging and the development of corporate collateral, in addition to campaign design across all forms of media. Prior to that, he served as design director at Fitch. Brazelton was previously with Interbrand Design Forum for six years as the group leader of graphic design.

As senior director of design, Brazelton is responsible for providing creative leadership. He manages a multi-discipline design team through all aspects of the design process, also providing continuity throughout projects from start to finish, thereby ensuring detailed design integrity.

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