FINANCE

Google buys video ad company

BY Marianne Wilson

New York — Google announced that it has acquired video advertising provider mDialog.

In a post on Google+, the web giant said it will work with the mDialog team to incorporate their technology and expertise into its DoubleClick online advertising platform product suite.

“Together, we’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google wrote in a post on Google+. “This represents the latest of our ongoing investments in helping brands connect with high-quality video content, like Google Partner Select, our new marketplace for premium programmatic video.”

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OPERATIONS

Walmart to open new e-commerce fulfillment center, in Indiana

BY Marianne Wilson

New York — Walmart will open a new dedicated e-commerce fulfillment, in the Indianapolis suburb of Plainview. The1.2 million-sq.-ft. facility is expected to open in early 2015.

Walmart’s other online dedicated centers are located in Texas and Pennsylvania.

"By combining large-scale online fulfillment centers with Walmart’s distribution centers, world-class transportation network and 4,200 stores, we have the ability to get incredibly close to our customers to deliver orders faster and at a lower cost," said Brent Beabout, senior VP of supply chain and logistics for Walmart Global eCommerce. "This center alone will allow cost-effective delivery to more than 160 million people in just one to two days."

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MARKETING/SOCIAL MEDIA

Study: Women influence 85% of all purchases

BY Dan Berthiaume

Chicago – Women represent $20 trillion in annual consumer spending, and that figure is expected to grow to $28 trillion in the next five years. According to a new report from email marketing solutions provider SimpleRelevance, women make or influence 85% of all purchase decisions.

Top online purchases made by women include clothing (57% of women report buying clothing online), books & movies (46%), electronics (38%), shoes (35%) and travel (31%). Eighty-two percent of women use an iOS device to make mobile purchases, while 17% use an Android device and 1% use a Blackberry device.

Other findings include:

• 70% of women sign up for retailer email alerts.

• Apple devices represent 91% of women’s mobile clicks, followed by Android (8%) and Blackberry (1%).

• Ninety-one percent of women’s desktop clicks are on a Microsoft OS, followed by Apple (7%), Google (1%) and Linux (1%).

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