Google: Mobile-friendly sites sought out by consumers
New York — Smartphone and Internet users actively seek out and prefer to engage with mobile-friendly sites, but such sites must meet certain expectations in order to convert users from visitors to consumers, according to a Google study conducted by independent market research firms Sterling Research and SmithGeiger.
Surveying 1,088 U.S. adult smartphone Internet users in July, the "What Users Want Most From Mobile Sites Today" survey found that as nearly 75% of respondents said they prefer a mobile-friendly site to a traditional website and two-thirds (67%) are more likely to buy from a mobile-friendly site, 96% of consumers said they’ve encountered sites that were clearly not designed for mobile devices. Additionally, 79% of people who don’t like what they find on one site will search for another site, and 61% said they would move onto another site if they didn’t find what they were looking for right away on a mobile site.
What’s more, half of respondents polled said even if they like a business, they will use them less often if the website isn’t mobile friendly.
Additional findings included:
- 48% of users said they feel frustrated and annoyed when they get to a site that’s not mobile friendly;
- 36% said they felt like they’ve wasted their time by visiting those sites;
- 52% of users said that a bad mobile experience made them less likely to engage with a company;
- 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.
View the full results.
Walmart launches prepaid card reload program
Bentonville, Ark. — Wal-Mart Stores said Tuesday that it is launching a new service called Rapid Reload, which allows customers to load money onto prepaid cards.
The service is affiliated with Green Dot Network, InComm’s Vanilla Reload Network and First Data’s Money Network.
For a fee of $3.74, the program allows customers, effective immediately, to add money to their card at a store register.
"Many of our customers continue to seek alternatives that improve both the convenience and cost of every day financial services," said Daniel Eckert, VP of financial services for Walmart U.S. "Through our partnerships with Green Dot, InComm, and First Data, we are ensuring that the majority of prepaid cards available in the U.S. can be reloaded at Walmart.”
Safeway extends social responsibility program
Pleasanton, Calif. — Grocer Safeway Inc. said Tuesday it has extended its corporate social responsibility commitment with the introduction of a new program it calls Heart of Safeway Pledge, which encourages consumers and communities to be more conservative and socially responsible.
The program focuses on four fundamentals – people, products, community and the planet – and incites participants to make a personal pledge. The first 25,000 pledge-takers will receive a store coupon for $1 off fresh produce and, in turn, the Safeway Foundation will donate a dollar to Feeding America and Food Banks Canada – contributing up to $25,000 toward hunger relief.