DEALS

Gordon Brothers Group acquires inventory, fixed assets and IP of NapaStyle

BY Melonie Messina

Boston — Gordon Brothers Group announced that it has entered into an agreement with NapaStyle and its creditors to acquire the company’s assets, including intellectual property, inventory and furniture, fixtures and equipment.

Founded by celebrity chef, Michael Chiarello, NapaStyle offers handcrafted and artisanal home goods, furniture and specialty foods for decorating, entertaining, cooking, wine, garden and home enthusiasts through store, online and catalog channels.

“We’re pleased to have been able to offer a global solution to the company to maximize the value of the assets,” stated Jim Lightburn, managing director of Gordon Brothers Group’s Commercial & Industrial Division. “These assets hold great potential and we look forward to putting them towards productive future uses.”

The company is the process to find buyers of the assets.

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ECOMMERCE

Top retailers and brands win shopper marketing awards

BY Mike Troy

Photo: Neal Davies, president and CEO, Effie Worldwide, (left) and Amy Hahn, senior VP of marketing, Ahold, (right) present an Effie Award to Matthew Parry, senior director of marketing at Walmart and Haley Prowell, associate marketing manager at Walmart.

Procter & Gamble, Unilever, Walmart and CVS Health were among this year winners of Effie awards, which recognize excellence in shopper marketing.

The awards recognize retailers and suppliers for shopper marketing effectiveness and were presented at the 6th annual Effie event held in conjunction with the Path to Purchase Institute’s annual Shopper Marketing Summit. The Shopper Marketing Effie Awards honor work that showcases the best utilization of shopper insights that lead to effective engagements and activations with shoppers along their path to purchase.

“To earn a Shopper Marketing Effie, winners must have the insight, creativity and results, as each case study is scored and scrutinized by a team of experts from the retail, agency and brand side,” said Neal Davies, president and CEO of Effie Worldwide, who along with Ahold’s senior VP of marketing Amy Hahn, presented the awards.

“Given the highly organized and intense rigor by which all entries are judged, the Effie Awards program is one of the most prestigious in the world. This years' winners are astounding examples of effective shopper marketing and we are proud to play a role in identifying and recognizing the teams behind the work,” said Peter Hoyt, CEO and executive director of the Path to Purchase Institute.

Walmart and Unilever led this year’s competition, each winning four Effies. Procter & Gamble won three Effies (two partnering with Saatchi & Saatchi X, one partnering with Leo Burnett/Arc), while Kimberly-Clark and Mondelez International each won two Effie trophies. Saatchi & Saatchi, Geometry Global and Team Unilever Shopper were awarded the most Shopper Marketer Effies among agencies (4), followed by Starcom MediaVest Group and Leo Burnett/Arc (2).

Unilever won the most Gold Shopper Marketing Effie Awards (2) in the Shopper Experience and the Single-Retailer Program – Drugstores categories for “CVS Love Your Skin” for Unilever’s brands Dove, Vaseline and Simple. The team comprised of lead agency Team Unilever Shopper and contributing agencies Shopper2Buyer, Lunchbox and Barrows centered on skin health education, helping to build a broader, more intentional skin care regimen for women while leveraging each brand’s area of skin expertise. The campaign grew CVS’s share of the skin category to 5.7%, outpacing the rest of the market.

For more details on the winning entries and a list of all Effie winners, click here.

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DESIGN/CONSTRUCTION

Ikea facilitates expansion in Canada

BY Gina Acosta

Ikea is opening a new distribution center in Ontario as the Swedish home furnishings retailer ramps up plans to double its footprint in Canada over the next 10 years.

Ikea says its new distribution center in Mississauga, Ontario, allows the company to become even more accessible to customers by allowing for fulfillment of customer orders from four Toronto area stores and e-commerce purchases. This improved logistical set-up will enable shorter lead times for customers to receive their products, while at the same time contributing to Ikea's sustainability goals.

"It is an exciting time for Ikea in Canada as we become even closer to our customers than ever before, today's grand opening is the first step in truly transforming Ikea into a true multi-functional retailer," said Stefan Sjöstrand, president, Ikea Canada.

With the ambition to become even more accessible to Canadians, Ikea says it will double its stores from coast-to-store over the next 10 years. New stores, Pick-Up and Order Points, increased service offers, an improved e-commerce interface and an optimized distribution network will support the growth plans to meet customers in new and existing markets.

"Ikea joins the hundreds of other world-class businesses that choose to invest to create jobs, and achieve unrivalled success in the City of Mississauga," Mayor David Crombie said. "Ikea's new distribution center will result in job creating opportunities for residents, generate new economic development opportunities and strengthen our thriving local economy."

The distribution center will be home to 200 new co-workers. Currently, the unit has 115 co-workers and is looking to hire another 85 co-workers.

This latest announcement comes on the heels of recent announcements from IKEA Canada about its ambition to be more accessible to Canadians and double in size by 2025. Ikea currently has 12 stores across Canada, and recently announced plans to open a 13th store in Halifax, Nova Scotia, in late 2017 and an e-commerce store. In addition to Pick-Up and Order Point locations currently open in St. Catharines, Quebec City, London and Whitby with the Kitchener and Windsor locations to opened in spring 2016. The company sees growth potential in opening Pick-Up and Order Points, whose format is part of a global test pilot in markets where there are currently no stores, ensuring Ikea is accessible to more people, faster.

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M.Stewart says:
Mar-22-2016 12:55 pm

Wrong mayor quoted
The mayor of Mississauga is Bonnie Crombie, not David Crombie. David Crombie was mayor of nearby Toronto in the 1970s.

M.Stewart says:
Mar-22-2016 12:55 pm

The mayor of Mississauga is Bonnie Crombie, not David Crombie. David Crombie was mayor of nearby Toronto in the 1970s.

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