Gottschalks to Deliver Segmented Promos
When Gottschalks Inc., decided to drive more customer loyalty through targeted marketing programs, the company knew that the only way to execute and measure its efforts was to become more knowledgeable about its customers’ actions and expectations. By partnering with Harte-Hanks, the department store retailer is implementing a database marketing solution that will support this marketing strategy across its multichannel enterprise.
According to the agreement, the chain will implement Harte-Hanks’ Allink database marketing solution and Postfuture e-mail marketing platform. Besides managing the solution, Harte-Hanks will also provide a range of integrated services, including strategic planning, data consolidation, loyalty and retention program development, and behavioral analytics.
All Gottschalks’ customer data will be consolidated within the Allink database. By centralizing this data, Gottshchalks will be able to execute and measure marketing activities and gain clearer visibility into customer trends and segments.
Harte-Hanks will also provide a suite of standard reports supported by ad hoc analysis tools. Enterprisewide dashboards will keep C-level executives and managers in tune to key business drivers.
“This marketing initiative is a key element of our recently announced Value Improvement Program and our efforts to drive increased top line performance,” said Tricia Bowlby, VP of marketing, Gottschalks, Fresno, Calif.
“We expect our new marketing initiatives to help grow, support and improve our reporting process, maximize our communication-channel efficiencies, increase our campaign velocity and hone our campaign measurement,” she said. “In addition, we will further leverage the solutions’ capabilities to drive multichannel retention and cross-sell and up-sell efforts.”
The retailer will launch the solution by the end of the first quarter, according to Harte-Hanks.
Stage Stores says Peebles evp to retire
HOUSTON Stage Stores today announced that Dennis Abramczyk, evp and coo of its Peebles Division, will be retiring after approximately nine years with the company. He will continue to serve in his position until a replacement is found.
Jim Scarborough, chairman and ceo, commented, “We want to thank Dennis for his contributions and service to our company, and we wish him well as he begins this new phase of his life. We will immediately begin a search for his successor, and we are pleased that Dennis will be staying on until the conclusion of our search process, as this will ensure a smooth and orderly transition.”
Home Depot to cut 500 HQ jobs
ATLANTA Home Depot is cutting 500 jobs at its headquarters. According to reports the cuts make up 10% of the 5,000 employees who work at the headquarters.
The cuts are partly due to the struggling U.S. economy, which has hurt market conditions, reports said. Employees were notified of the eliminations today, they will be paid through April 4.
Home Depot reported fiscal 2007 third quarter consolidated net earnings of $1.1 billion, or 60 cents per diluted share, compared with $1.5 billion, or 73 cents per diluted share, in the same period in fiscal 2006.