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Gowex launches new ‘social WiFi’ network Dec. 15

BY Dan Berthiaume

New York – Gowex is launching a new “social WiFi” network called We2 in New York City on Dec. 15. We2 will work by harnessing the global presence of Wi-Fi by turning “private” hotspots, such as those found in shops and restaurants, into public hotspots, which can be accessed for free by users registered on the We2 network.

The We2 network will also include access to Gowex’s hotspots in around 80 cities worldwide. Users accessing the We2 network through We2 app, will also be able to see other We2 users on the network, creating “ad hoc” localized relationships. Retailers will be able to gain insights and market to users, with their prior permission, who enter the coverage area.

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Lululemon adds former Kmart exec to leadership team

BY CSA STAFF

Lululemon has appointed Tara Poseley as the company’s chief product officer. In this role, Poseley will oversee the company’s global merchandising and design strategy, working hand in hand with its design team including Deanne Schweitzer, SVP and head of women’s design, and Felix Del Toro, SVP and head of men’s design.

Poseley, who will be reporting to CEO Christine Day, will be responsible for merchandising, inventory, allocation and strategic planning.

"Tara brings tremendous experience in merchandising and product execution that will greatly enhance the leadership team and increase the level of sophistication with which we approach the merchandising function. In addition, her proven track record in product allocation and planning will help us to maximize the productivity of each Lululemon store. Tara checks all of the skill boxes and will be a great cultural fit and the team looks forward to working closely with her,” said Day. “With Tara as chief product officer and Jennifer Battersby having accepted the role of SVP of sourcing, we have greatly fortified our product engine and execution capabilities, an investment in the business that will pay dividends as we pursue new growth opportunities.”

Poseley has 25 years of experience in strategic product development, merchandising and brand management for both large-scale and entrepreneurial businesses, running apparel, accessories, men’s, women’s and children’s categories. She most recently served as president of Kmart Apparel, a multichannel, multi-category business with several billion in revenue, at which she was responsible for the revitalization of Kmart Apparel and the launch of several new product collections to attract a younger and multi-cultural customer. Previously, she held the position of interim president at Bebe Stores, president of Disney Stores North America (The Children’s Place) and CEO of Design Within Reach (DWR). Poseley also held a range of senior merchandising and design management positions during her 15-year tenure at Gap.

“On behalf of the board, we are thrilled that Tara will be joining the Lululemon family,” added Chip Wilson, founder and chairman of the board. “We believe that her passion for athletics and product combined with her experience in the vertical apparel business will fit perfectly in the Lululemon culture. These strengths will serve her well as she inspires our design team to continue pushing the envelope when it comes to the design, fit and function of our product.”

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GPShopper leverages Akamai Aqua Web Experience solutions

BY Dan Berthiaume

Cambridge, Mass. – GPShopper, a mobile solutions company whose offerings include mobile apps and websites for national retailers, has purchased Akamai Aqua Web Experience solutions to accelerate and optimize the delivery of its mobile technology. Built on the Akamai Intelligent Platform, a globally distributed cloud platform, Aqua Web Experience solutions are designed to provide end-users with optimal Web and mobile application experiences.

“The mobile revolution has radically transformed how retailers and brands engage customers,” said Mike Afergan, senior VP and general manager, Web Experience Business Unit, Akamai. “Having the ability to engage mobile users with a fast, high-quality Web experience has become a valuable business opportunity and customers’ expectation. The Akamai Aqua Web Experience Solutions are designed to help companies like GPShopper offer optimized solutions for their retail customers.”

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