GQ style comes to Gap
NEW YORK — Men who want to mimic what they see on the pages of GQwill soon be able to do so simply by shopping at Gap. The retailer is partnering with the magazine to bring limited-collections from GQ‘s “Best New Menswear Designers in America”to select Gap stores and Gap.com. The designers will be featured in the April 2012 issue of GQ.
The “Best New Menswear Designers in America” selected by GQ are:
BLK DNM – Johan Lindeberg’s new contemporary luxury brand inspired by downtown New York with a focus on denim.
Ian Velardi – The designer’s new menswear collection can be described in three words: timeless, luxurious, and effortless.
Mark McNairy New Amsterdam – Known primarily for his trend-inspiring footwear, this designer’s clothing line includes updated Ivy and military staples.
Ovadia & Sons – Brooklyn-bred twin brothers Shimon and Ariel Ovadia offer updated classics in luxury sportswear, tailored clothing, shoes, and accessories.
Saturdays – This surfing-inspired line, designed by owners Morgan Collett, Josh Rosen, and Colin Tunstall, focuses on a clean aesthetic with high-quality craftsmanship, traditional styling, and authenticity.
Todd Snyder – Inspired by old-school British style and the relaxed cool of Hollywood icons, this designer’s collection of American classics is marked by an assured attention to detail.
The designers will participate in a GQ-lead mentoring program and have the opportunity to create looks for a limited-edition Gap collection. Any capsule collection that is developed would be expected to be available in the fall at select Gap stores, as well as online at www.gap.com, Gap Inc. said. Pieces from the collection would also be featured in the October 2012 issue of GQ.
“GQ is the style authority for men’s fashion, and we’re excited to partner with them to give these six designers the opportunity to create a capsule collection that will put a new spin on iconic menswear pieces,” said Mark Breitbard, head of merchandising for Gap North America. “Men trust us to bring them the best in casual American style, and these emerging designers will bring their unique points of view and innovative ideas to our fall collection.”
American Apparel names chief technology officer
Los Angeles — American Apparel appointed Stacey Shulman as chief technology officer effective Feb. 22.
Shulman was previously the company’s VP technology and will have responsibility for American Apparel’s global information and technology operations.
Babies ‘R’ Us launches new loyalty card
Wayne, N.J. – Babies “R” Us launched the Very Important Baby (V.I.B.) program, designed to allow parents an opportunity to earn a 10% bonus savings on baby essentials.
The complimentary V.I.B. card is much like a debit card and can be used toward purchases of any brand of diapers, wipes, formula and baby food at “R” Us stores nationwide. Every time money is loaded onto the card, Babies “R” Us will add 10% – up to $200 annually.
Customers must be members of Rewards “R” Us, the company’s complimentary loyalty program, to take advantage of the V.I.B. program.