Great Lakes Crossing rebranded as Great Lakes Crossing Outlets
Auburn Hills, Mich. Bloomfield Hills, Mich.-based Taubman Centers announced that Great Lakes Crossing has changed its name to Great Lakes Crossing Outlets.
At 1.4 million sq. ft., the fully enclosed Great Lakes Crossing Outlets, located in Auburn Hills, is the largest outlet center in Michigan, offering shoppers 185 retail and dining options including 10 just-announced new stores.
“Based on the success of the existing value and outlet retailers at Great Lakes Crossing, and consumer demand for more fashion outlet options, it is the right time for this change to an outlet shopping center,” said William Taubman, Taubman COO.
New stores, slated to open in early October, include Lord & Taylor Outlet, Hugo Boss Factory Store, Talbots Outlet and Movado Company Store, all with their only Michigan locations at Great Lakes Crossing Outlets, as well as Polo Ralph Lauren Factory Store and Wilsons Leather Outlet. Lacoste Outlet, Aerie outlet by American Eagle and Swim ‘n Sport Outlet are coming soon.
Great Lakes Crossing Outlets also announced Art Van Furniture, the first shopping mall location for Michigan’s largest furniture chain. The 43,000-sq.-ft. showroom will open in November.
Along with the new name and the many new stores and restaurants, visitors to the center features new interior and exterior signage, additional seating areas, new furniture, new carpeting and more.
Borders to open 25 holiday pop-up stores
Ann Arbor, Mich. Borders Group announced it will open 25 seasonal Borders Express stores nationwide to serve customers during the holiday season. The stores are expected to officially open Oct. 25 and will operate through Jan. 31.
Averaging about 2,500 sq. ft., each store will carry top titles and big new releases, Halloween and holiday-themed items, a selection of kids books, plush and toys as well as an assortment of e-Readers and related accessories.
“The majority of these stores are located in malls where we had a presence at one time,” said Mike Edwards, CEO of Borders. “Where it didn’t make business sense for us to operate stores on a permanent basis in these areas, we can open a seasonal store and serve the holiday shopping needs of our customers.”
Simon Property Group and Eye expand media agreement to 60 additional malls
Indianapolis Simon Property Group, and media specialist Eye announced a new alliance that gives Eye advertising rights, commencing January 1, 2011, to an additional 60 Simon malls in 18 states across the United States.
New properties being added to the mix include retail landmarks such as Roosevelt Field in New York; Lenox Square in Atlanta; Copley Place in Boston; and the Houston Galleria.
The new agreement builds on Eye and Simon’s existing business relationship and positions Eye as the number one retail media operator in terms of presence across North America. Eye already holds advertising rights in 103 Simon properties.
“We are excited about broadening our relationship with Eye,” said Mikael Thygesen, Simon’s chief marketing officer. “Eye is singularly committed to mall media in the United States and has demonstrated a desire to aggressively grow the category. We’re looking forward to working with them in the years to come to do just that.”
Eye’s offering of freestanding advertising directory units are strategically placed in high-traffic locations throughout the mall environment — including at entrances, near escalators, and in food courts — ensuring advertisers’ messages reach the diverse cross-section of Americans who visit the mall frequently.