H-E-B has registered its new store in Austin for LEED certification and Austin Energy Green Building certification. Apart from using a propane refrigeration system, the store includes a number of other green “firsts” for H-E-B, including the use of 100% LED lighting, radiant floor cooling, a chilled water system that supports the store refrigeration and HVAC systems, chilled sails/beams for cooling, a wood building frame and roof deck, a ceramic-based roof coating and extensive use of photovoltaic panels.
“The store was designed to use a maximum amount of daylight,” said H-E-B’s Bill Triplett. “For the most part, during sunny days, very little supplemental lighting is needed — certainly not in the sales floor area.”
The store was designed to use 79% less energy when benchmarked against a “like” store H-E-B has been currently building. About 10% of the store’s electricity needs are provided by photovoltaic panels mounted on the roof of the store.
Other sustainable features include:
- Doors on refrigerated display cases, reducing their energy use by 70%;
- Special shades on open-front refrigerated cases are pulled down when the store is closed to help reduce energy usage by 6% to 8%;
- Control system dims LED lights according to how much daylight is coming through windows and skylights; and
- Low-flow toilets and faucets; and
- Prep areas are washed with a pressure washer that uses significantly less water than a conventional hose and spray nozzle.
“The store was designed to use 50% less potable water than baseline values,” Triplett said.
Mobile Commerce accelerates as holidays approach
Total m-commerce spending is poised to exceed $25 billion this year following a 24% surge in second quarter smartphone and tablet enabled sales that pushed estimated spending to $4.7 billion, according to digital measurement provider comScore.
The firm said m-commerce spending in the first half of the year totaled $10.6 billion, representing 10% of total digital commerce during that time. With the expected seasonal surge coming in the fourth quarter, m-commerce spending could surpass $25 billion for the full year, according to comScore’s estimates.
“While mobile devices are already extremely influential in the overall buying process, they are also beginning to drive a meaningful percentage of digital commerce,” said comScore chairman Gian Fulgoni. “One out of every ten consumer e-commerce dollars is now spent using either a smartphone or a tablet, and growth in this segment of the market is outpacing that of traditional e-commerce by a factor of 2x, which itself is growing at rates in the mid-teens. Any channel shift has the potential to be disruptive to established revenue streams, and it would appear that m-commerce spending has reached enough of a critical mass that key stakeholders must begin to address this new market dynamic today or risk losing competitive advantage.”
According to the firm’s data, the product categories with the highest m-commerce penetration rates were apparel and accessories (9.7%), consumer electronics (5.5%) computer hardware (5.4%), consumer packaged goods (4.3%).
ComScore’s data indicates smartphones drove a considerably higher share (6%) of total digital commerce than tablets (3.5%. While smartphone users outnumber tablet users by a factor greater than 2x, the average spending per device owner is actually 20% higher on tablets. This is likely a function of the platform’s higher income demographics and its greater similarity to the desktop experience due to its larger screen size, according to comScore.
Provigo Le Marché, Kirkland, Quebec (Canada)
Provigo, a division of Canada’s Loblaw Cos., has opened the second location under its new Provigo Le Marché banner, a flagship in the Montreal suburb of Kirkland. The 82,000-sq.-ft. store combines the convenience and variety of a full-service supermarket with a food market-styled layout. It offers an expanded range of fresh products, and gives center stage to local and regional items.
Inspired by the design of Loblaw’s Maple Leaf Gardens store in Toronto, the new flagship has a sleek look, accented with bold signage. Specialty offerings include a juice bar, a towering wall of cheese with more than 400 varieties, and a sushi bar.
Health-and-wellness also figures into the new format. An in-store dietitian is available to assist customers, and pharmacists offer such services as measuring blood pressure, blood glucose and cholesterol levels. A fitness studio is located on the second level of the store.
Loblaw debuted the Provigo Le Marché banner in July, in Sherbrooke, Quebec. Five additional stores are expected to open by the end of the year.
Photo credit: Martin Viau