Green Mill Restaurants expands mobile services
Denver Casual dining chain Green Mill Restaurants said Tuesday it has selected Mocapay’s mobile suite as a means to engage patrons before, during and after a transaction.
Green Mill will leverage Mocapay’s mobile suite to offer customers a mobile experience complete with secure mobile payments and mobile offers. The company will mobile-enable its gift and loyalty program, as well as integrate mobile marketing.
Mocapay’s unique Software-as-a-Service mobile platform offers Green Mill a complete mobile suite — mMarketing, mLoyalty, and mGift — to leverage the mobile channel and support its marketing and sales strategies. Green Mill will tap the Mocapay suite to provide its customers with targeted mobile campaigns, as well as secure mobile payments. Using the mobile suite Green Mill’s customers will be able to find the nearest Green Mill restaurant location, access their account balance and transaction history, reload their Green Mill account, accrue and redeem loyalty points and receive personalized and targeted SMS messages with exclusive offers.
“Mobile is becoming an integral part of our industry and is demonstrating positive results on customer decision making,” said Paul Dzubnar, CEO, Green Mill. “With Mocapay we can increase customer engagement by tapping into the mobile channel to support our marketing and sales initiatives and measure campaigns in real-time to see what is working in specific areas and among different demographics.”
Green Mill operates 28 restaurants throughout the Midwest.
Let the sunshine …
Purveyors of private brands like to talk about how their products are as good as or better than the national brand equivalents. Well, in the case of Target’s Up & Up brand sunscreen it has corroboration for such a claim from the July issue of Consumer Reports. The magazine examined various sunscreens and found Up & Up Sport in SPF 30 to have the highest ranking as well as one of the cost per ounce. Other brands in the order of their ranking included Walgreens, Banana Boat, Aveeno, Coppertone, No-Ad, Neutrogena, Badger, La Roche-Posay, Avon and Burt’s Bees.
CFDA honors fashion’s best
NEW YORK The Council of Fashion Designers of America honored Marc Jacobs as womenswear designer of the year as wll as Marcus Wainwright and David Neville for Rag & Bone as the menswear designer of the year at its annual awards ceremony.
Other honors went to Alexander Wang, Michael Kors and the late Alexander McQueen.