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Green Mountain Coffee Roasters introduces college-branded Keurig brewers

BY CSA STAFF

Green Mountain Coffee Roasters has rolled out college-branded Keurig K-Cup Mini Plus brewers, giving students and alumni even more reason to cheer during their daily coffee break.

“Our new collegiate collection of Keurig single cup brewers is a fun, creative way to allow passionate Keurig consumers to showcase their school spirit while enjoying the great variety of Keurig Brewed beverage,” Dwight Brown, SVP marketing, GMCR said.

The brewers are available in three colors: black, white or platinum. The NCAA Division 1 schools included in the collegiate collection include:

  • University of Arizona
  • University of Arkansas
  • University of Florida
  • University of Georgia
  • University of Miami (FL)
  • University of Mississippi
  • University of Nebraska
  • Rutgers University
  • University of Texas
  • Washington State University

The branded brewers retail for $99.99. Individual college decals are also available for purchase separately for $19.99 and can be applied to any of the Keurig Mini Plus brewers. Both the brewers and the decals are available exclusively on Keurig.com/college.

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Overstock.com adds eyeglasses to online assortment

BY CSA STAFF

Discount online shopping retailer Overstock.com has added prescription brand-name glasses and sunglasses to its website.

"Adding prescription eyewear to the Overstock website, with great names at great prices, seemed a natural fit," states Overstock.com chairman and CEO Patrick M. Byrne. "Unbeatable prices, fashionable styles, ease of ordering, stellar customer service, made the whole concept work for us and for our customers."

Overstock.com customers can choose from a selection of trend-conscious, brand-name men’s and women’s eyewear frames. Once added to the shopping cart, customers use a custom three-step tool at checkout to enter their prescription and choose lens type and lens options. For help with any questions or problems, a service agent is available at the number provided on the screen. The eyeglass component of the site is made possible through partnering with Canadian-based Coastal, one of the largest eyewear manufacturers and distributors in Canada and the U.S.

Shipping is free to all Overstock.com customers for orders of $50 or more. Shipping on orders under $50 is $2.95, regardless of the number of items ordered. Members of Club O, Overstock.com’s loyalty program, receive free shipping and at least 5% in reward dollars on all purchases, 15% in reward dollars on book purchases and 25% in reward dollars on select products. Club O memberships are available for $19.95 per year and free to members of the United States Armed Forces.

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Sport Chalet starts holiday right

BY CSA STAFF

Sport Chalet kicked off the holidays with strong Black Friday weekend and Cyber Monday sales figures and anticipates further growth for the duration of the shopping season.

Black Friday weekend comparable sales were up 17.1% compared to 2012, and Cyber Monday comparable sales increased by 34.8%.

"During the Black Friday weekend, our customers told us they would rather be gift giving, and as always, we helped provide them with the best gear, apparel and expert advice they needed for their favorite sports," said chairman and CEO Craig Levra. "To the delight of many customers, we resisted the trend of opening on Thanksgiving Day. On Black Friday, with 6 a.m. store openings, and throughout the weekend, our customers responded positively to our promotions, while many others shopped online and on their mobile devices, giving us a solid start to the holiday selling season."

Online shopping also surged and orders for Cyber Monday grew 91.6% over 2012, with more than 36% of sales originating outside of Sport Chalet’s core states of Arizona, California, Nevada and Utah.

"Since Cyber Monday, our comparable sales through Sunday are higher by 19.9% over the same week in 2012, and we are optimistic about the 2013 holiday season’s potential," noted Levra. "Our customers are engaging with our experts across all of our channels, consumer confidence has risen to its highest level in five months and the weather is doing its part by giving our local ski areas a good snow base. While recognizing that the most significant selling weeks are ahead of us, we are hopeful this early sales momentum will continue and drive healthy sales growth over 2012 levels."

Sport Chalet operates 52 stores in Arizona, California, Nevada and Utah as well as an e-commerce site and a Team Sales division. It offers more than 50 specialty services for the sports enthusiast, including online same-day delivery; climbing, backcountry skiing, ski mountaineering, avalanche education and mountain trekking instruction; car rack installation; snowboard and ski rental and repair; Scuba training and certification; Scuba boat charters; team sales; gait analysis; baseball/softball glove steaming and lacing; racquet stringing; and bicycle tune-up and at its store locations.

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