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Grupo Axo selects Epicor to power retail ops in Mexico for its retail brands

BY Staff Writer

Dublin, Calif. — Epicor Software Corporation announced that Grupo Axo, the business partner of internationally renowned retail brands within Mexico, has selected the full Epicor Retail Suite to help support its highly successful and expanding retail operations.

A strategic and commercial business partner to many of the world’s most recognized global brands, Grupo Axo lowers the barriers and cost of entry to the Mexican market. Promoting and distributing brands such as Brooks Brothers, Brunello Cucinelli, Chaps, Coach, Crate and Barrel, Emporio Armani, Etro, Express, Guess, Kate Spade, Marc by Marc Jacobs and Tommy Hilfiger, Grupo Axo has 116 store locations, more than 1,500 outlets in major department stores, and over 500,000 loyal customers throughout Mexico.

To further its information technology, retail operations and logistics best practices, Grupo Axo plans to leverage Epicor technology in the areas of merchandising, planning/assortment planning, audit and operations management, POS (store and mobile), CRM, clienteling, and enterprise selling. The Epicor Retail Wholesale product also will be implemented to support Grupo Axo’s free-standing stores as well as point of sale stations found within the country’s major department stores.

“We were looking for a strategic partner, not just an IT partner,” said Carlos Miranda, VP of Grupo Axo. “After an exhaustive selection process — where the whole company had input — we selected Epicor based on the software’s functionality, versatility, speed and innovation, and the company’s in-depth understanding of the retail market and the fashion industry. Moreover, we felt that Epicor was a good fit — that they understood our company culture and our vision, and would work with us to reengineer our processes to standardize operations and adopt best practices, while respecting the integrity of each brand from a marketing and brand strategy perspective. The Epicor platform is flexible enough to handle both fashion and furniture/furnishings, which was very important to us. Furthermore, we needed to integrate with different point of sale terminals throughout the different department stores, and Epicor was able to support this key requirement.”

With the Epicor platform Grupo Axo expects to achieve improved collaboration resulting in less time and effort for all retail operations from closing sales to inventory management. As well, the company will leverage the software to improve efficiencies in planning — specifically improving visibility in open to buy and replenishment levels across multiple brands.

“Epicor will enable Grupo Axo to manage all of our brands with the same system, while maintaining the integrity and unique brand strategy of each of the brands that we offer,” said Miranda. “The Epicor CRM and Clienteling tools will enable us to know and understand the behaviors of customers of each of our brands, so that we can engage with them and reward and incentivize their loyalty.”

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ECRM: Retail circular advertising trends, December 2013

BY CSA STAFF

ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions. These electronic offers featured 50%-off promotions, as well as one-day-only sales. Although this online-only behavior was not repeated, Web and email remained Home Depot’s main focus: a short circular with a four day duration was run on Dec. 1 with a Cyber Monday theme.

Kroger continued last month’s shift toward a shorter, denser circular and was joined by Staples this month as well. These retailers experienced respective decreases of 40% and 34.6% in circular page count and increases of 33.3% and 28.6% in ad blocks per page. Giant Carlisle fell on the other end of the spectrum, choosing instead to run relatively lengthy circulars featuring fewer products per page: its page count increased by 50% and ad blocks per page decreased by 34.9%. Walmart and Publix also experienced large increases in circular page count, although their ad blocks per page and per circular counts were mostly unchanged.


About ECRM’s Business Intelligence

ECRM’s Ad Comparisons technology captures promotional data from the top U.S. and Canadian retailers in all major markets. Ad Comparisons captures more than 40 metrics for each ad block and provides hundreds of analytic reports to put the advertising data in context. Ad Comparisons takes an individual approach to ensure all data and reports fit the needs of each user.

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Newegg scores patent infringement victory

BY CSA STAFF

Newegg opened 2014 with a victory over patent trolls.

"Newegg believes that fighting patent trolls is necessary to serve our customers, and to facilitate entrepreneurship and true innovation," said Lee Cheng, Newegg’s chief legal officer. "We support the patent system, but believe it is being abused on a massive scale by patent trolls who want to force entrepreneurs into cash settlements to avoid the high cost of defense."

Newegg’s latest patent troll litigation victory came in the form of a determination made by the U.S. International Trade Commission (ITC). The ITC confirmed that memory card readers sold by Newegg did not infringe patents held by Technology Properties Limited, LLC (TPL), a division of Alliacense Ltd.

"The commission’s determination vindicates Newegg’s position," said Cheng. "As an innovator in the field of online commerce, Newegg has great respect for inventors and for valid intellectual property rights. However, the patent TPL asserted does not represent innovation, but as the ITC recognized, an improper attempt to extend a monopoly. When Newegg fights and beats bad patents, our customers don’t have to pay the toll of the troll."

Newegg also announced that it and other co-defendants have filed an opposition to the appeal by Digitech Image Technologies, LLC, of a district court ruling that found invalid Digitech’s asserted patent on digital imaging technology.

In July 2012, Digitech, an entity that, according to Newegg, is affiliated with serial patent abuser Acacia Research Corporation, filed suit against some 45 manufacturers and retailers of digital cameras and imaging devices, alleging infringement of its U.S. Patent No. 6,128,415 titled "Device profiles for use in a digital image processing system." Digitech’s patent asserted claims for a "device profile" and method of generating a "device profile" used to adjust chromatic and spatial elements in a captured digital image. On Aug. 6, 2013, the District Court for the Central District of California entered summary judgment against Digitech, finding its patent invalid. The court found that Digitech’s claims were "intangible, possess no meaningful non-abstract limitation and are, therefore, ineligible for patent protection."

Newegg’s victories against patent trolls in 2013 include wins against Soverain Software, Alcatel-Lucent USA, and Kelora Systems LLC at the Court of Appeals for the Federal Circuit, against Digitech and against TPL before the U.S. International Trade Commission.

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