ECOMMERCE

Gucci Group selects e-commerce platform solution

BY CSA STAFF

Woburn, Mass. Multi-brand luxury company Gucci Group has selected Demandware to power its new e-business initiative.

The Demandware eCommerce Platform will be used as the foundation upon which to build multiple branded direct-to-consumer e-commerce sites for Alexander McQueen, Balenciaga, Bottega Veneta, Sergio Rossi, Stella McCartney and Yves Saint Laurent in the United States and Europe.

The system is a central e-commerce platform for launching and managing multiple e-commerce sites, with a flexible and extensible development environment for creating customized user experiences unique to each brand. It also provides full in-house control over all aspects of the consumer shopping experience, including branding, merchandising promotions, catalog and pricing.

Support for multiple languages, currencies and payment types will also be utilized.

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A Suave move

BY CSA STAFF

Target announced that Suave, a sponsor partner of its Chip Ganassi racing program, has increased its role in 2010, with the Suave brand being featured in the IZOD IndyCar Series.

Suave served as the primary sponsor of the Target Chip Ganassi Racing No.10 Honda Dallara for reigning IZOD IndyCar Series Champion Dario Franchitti in Round 3 of the series at the Indy Grand Prix of Alabama presented by Legacy Credit Union at Barber Motorsports Park on April 11.

The partnership with the team is a follow-up from last year’s program where Unilever brand Vaseline MEN was the primary paint scheme for one race with Dario Franchitti.

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Michaels to host Mother’s Day project workshops

BY CSA STAFF

IRVING, Texas Michaels announced that it will host a series of Mother’s Day gift-making events throughout the first week of May.

Classes will be held in all Michaels stores and will feature a free or low-cost project including glass bead jewelery making, mug decoration and t-shirt design.

 

“Our workshops are a convenient and inexpensive way for the entire family to make Mother’s Day special,” said Michaels’ SVP and chief marketing officer Paula Puleo. “Moms especially love to receive thoughtful, handmade gifts from their children.”

Michaels announced also the launch of its new Facebook fan page with “The Search For America’s Most Creative Mom” contest starting April 27th through May 11th. Fans can nominate the special moms in their lives and share stories and photos of her creations for a chance to win a $1,000 Michaels gift card.

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