News

Guess implements VeriFone GlobalBay iPad Retailing Solution

BY Staff Writer

San Jose, Calif. — Apparel retailer Guess has implemented the VeriFone GlobalBay iPad Retailing solution, from VeriFone Systems, in a dozen stores in the United States, taken the technology on the road to Asia, and plans to expand the deployment widely in 2012. The apparel retailer is using the VeriFone solution to enable consumer interaction with iPads mounted on rolling stands that serve as self-service kiosks to its online and in-store products to enhance the overall shopping experience and generate additional sales.

“VeriFone’s GlobalBay iPad Retailing solution provides Guess with the flexibility to easily configure, customize and deploy multiple customer engagement capabilities and staff training content on the fly,” said Guess executive VP and CIO Michael Relich. “Consumers can access our online resources in the store and sales associates can roll the iPads into the dressing room to visually display options and accessories to make shopping more fulfilling and enjoyable.”

The VeriFone GlobalBay iPad Retailing App is powered by an easy-to-use web-based content management console that allows the retailer to easily design, brand and manage iPad Apps. No programming skills are required. Apps deployed via the VeriFone GlobalBay solution sync rich content locally to the device so that users experience an optimized iPad shopping experience. Online connectivity allows for real-time interface to web-based assets and e-commerce transactions when required.

Within the store, the VeriFone GlobalBay iPad application allows shoppers and store associates to browse various styles via the LookBook functionality and to select products for either immediate purchase or order online if the product is not available in the store. After hours, the iPad is used for distribution of training videos to store associates and managers.

Outside the store, Guess has deployed the VeriFone GlobalBay iPad solution to events, including the recent Jingle Ball at the Staples Center in Los Angeles, and on a six-week roadshow in Asia that leveraged customer loyalty enrollment in Chinese as well as local sizing explanations and related product imagery.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
REAL ESTATE

Von Maur to replace Bloomingdale’s at Perimeter Mall, Atlanta

BY Staff Writer

Chicago — General Growth Properties announced the addition of Von Maur department store as an anchor to Perimeter Mall, Atlanta, which has sales of more than $550 per square foot.

The department store is projected to open in fall 2012. Von Maur will replace the soon to be vacant Bloomingdale’s location. Von Maur joins a retailer line-up that also includes Apple, Nordstrom, Michael Kors, Sur La Table, and Forever 21 among many others. Perimeter Mall is a 1.6 million-sq.-ft. two-level center north of downtown Atlanta.

"Our shoppers expect only the best in retail, dining, and above all, unparalleled customer service," said Richard Pesin, executive vice president of anchors and development for General Growth Properties, Inc. "Von Maur combines exceptional customer service with brand-name and high-quality merchandise in an aesthetically pleasing environment to create a shopping experience like no other. Adding Von Maur to the retail line-up of Perimeter Mall further solidifies Perimeter Mall as a premier shopping destination for all of Atlanta."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Von Maur to replace Bloomingdale’s at Perimeter Mall, Atlanta

BY CSA STAFF

Chicago — General Growth Properties announced the addition of Von Maur department store as an anchor to Perimeter Mall, Atlanta, which has sales of more than $550 per square foot.

The department store is projected to open in fall 2012. Von Maur will replace the soon to be vacant Bloomingdale’s location. Von Maur joins a retailer line-up that also includes Apple, Nordstrom, Michael Kors, Sur La Table, and Forever 21 among many others. Perimeter Mall is a 1.6 million-sq.-ft. two-level center north of downtown Atlanta.

"Our shoppers expect only the best in retail, dining, and above all, unparalleled customer service," said Richard Pesin, executive vice president of anchors and development for General Growth Properties, Inc. "Von Maur combines exceptional customer service with brand-name and high-quality merchandise in an aesthetically pleasing environment to create a shopping experience like no other. Adding Von Maur to the retail line-up of Perimeter Mall further solidifies Perimeter Mall as a premier shopping destination for all of Atlanta."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...