OPERATIONS

Guess uses Pinterest to launch contest

BY Staff Writer

Los Angeles — Guess Inc. has grabbed onto the Pinterest social media tool to launch a new contest for its customer base.

The “Color Me Inspired” contest, for which Guess collaborated with four style bloggers, invites the Pinterest community to showcase how color inspires them for a chance to win a pair of color-coated denim from the Guess spring collection.

The one-week Pinterest campaign kicked off on March 8.

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Washington state starts process of privatizing state-run liquor stores

BY Staff Writer

New York — Washington state opened a public auction online Thursday of its state-run liquor stores, beginning the process of privatizing an industry the state has tightly controlled since the end of Prohibition, the Associated Press reported.

The minimum bid is $1,000, and within hours, more than 30 bidders had entered the fray, the report said. Some were looking to buy rights to all of the stores, while the majority bid on individual store locations.

Big-box stores will be entering the market for the first time under the voter-approved initiative, which had the strong support of Costco. However, two lawsuits seeking to overturn the measure could derail efforts to implement it June 1.

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American Express and Twitter team up with retailers to offer discounts

BY Staff Writer

New York — McDonald’s, Whole Foods Market and Best Buy are among the retailers participating in a new American Express program that allows shoppers to load discounts onto their American Express cards via Twitter.

Under the program American Express card members can sync their card with Twitter at sync.americanexpress.com/twitter, and when they tweet using special offer hashtags, couponless savings are loaded directly to their synced cards. When the card members subsequently use their synced card for qualifying purchases online or in-store at participating merchants, the savings are automatically delivered via a statement credit within days.

“American Express is turning Twitter content into commerce by connecting card members to merchants and delivering real world value to both," said Ed Gilligan, vice chairman, American Express. "With the continued convergence of online and offline commerce, our closed loop continues to enable us to bring seamless, relevant ways to connect our card members and merchants on the most powerful social and digital platforms."

Other retailers participating in the program include 1-800-Flowers.com, Century 21 Department Store, The Cheesecake Factory, Dell, The Sports Authority, and Zappos.com.

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