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Guidance deploys responsive Magento website for Gearys Beverly Hills

BY Marianne Wilson

Marina Del Rey, Calif. — Guidance, an e-commerce design and development agency, announced the launch of a responsive website for Gearys Beverly Hills, which specializes in fine china, crystal, silver, gifts, jewelry, and watches.

Guidance provided e-commerce, mobile & responsive design, UX consulting, web development, integration, and hosting & managed services for the new site built on the Magento Enterprise 1.13 platform.

Guidance replatformed Gearys e-commerce website to offer newly engaged couples the ability to easily create their bridal registries online, to enable quick conversion between bridal registry and individual shoppers, and to make the site easier to self-manage and update.
“As our trusted partner, Guidance helped us create an enhanced e-commerce platform ready to meet our future omnichannel requirements,“ said Mary C. Donahue, director of Web operations for GearysBeverly Hills.

Guidance delivered a custom solution on Magento Enterprise 1.13 that will accommodate ever-growing product catalogues, and increasing traffic and transaction volumes, effortlessly

The new responsive site offers multiple shopping paths to convert browsers into buyers. Shoppers can review product by category, brand, and “moment” — the event for which a customer is shopping.

A catalog-style category page with compelling product photography was developed to encourage click through for more information. With the deployed quick-view hover state, users are able to eliminate one step and immediately add the item to their cart.

The site was also custom developed to highlight and distinguish shopping cart items between registry and non-registry products; accept gift cards as payment, in addition to traditional payment methods; and to select in-store pick-up.

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Global Facility Management & Construction launches charity initiative

BY Dan Berthiaume

Melville, N.Y. – Global Facility Management & Construction has named “J.A.C.K.: Join A Cause for Kids” as the first recipient of its “Global Gives Back” initiative, an annual charitable program designed to give back to the community. Sean and Lauryn Blank presented the donation to the charity’s founder in memory of his son, Jack Perlungher during Global’s recent 10-year anniversary summer event.

J.A.C.K., Join A Cause for Kids, is a not-for-profit organization whose mission is to raise money for children and their families who are experiencing financial hardship as a result of serious illness or personal tragedy. Jack Perlungher was diagnosed with a Wilm’s tumor, a rare form of cancer, at the age of 4. The strength and courage that Jack displayed during his 13-month battle with the disease inspired many people to go out and do wonderful things to help others. In spite of everything that was against him, Jack always managed to show a zest for life, visible through his ever present “Million Dollar Smile.”

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From The Plug and Play Perspective: Three Technologies Every Retailer Should Invest In

BY CSA STAFF

By Nicole Chen, brand outreach associate and Michael Olmstead, director, Plug and Play Retail

In today’s day and age, technology pervades into every aspect of our lives. With an emphasis on the fast and easy, nearly all of our day-to-day transactions are now being condensed and expressed through technological gateways. With new trends appearing in the startup space and technology industry every day, it is often difficult to choose what is a good investment and what may turn out to be a dud.

Plug and Play Tech Center, a tech startup investor in the Silicon Valley, has made it its mission to connect promising tech startups with retail corporations in an attempt to help these retailers transition into the technological age. Here are three technologies Plug and Play Tech believes retailers should take advantage of to better manage and adapt in this next fast-growing generation of digital retailing.

1. Mobile Technology

Our generation has a constant inflow of information, much of which we receive on our mobile electronics. From text messages and emails to world news to discounts on stores and restaurants, nearly all information is readily available and easily attained.

In recent years, many retailers have realized the importance of mobile technology and have begun to implement it to more effectively target customers. The ability to instantly send out time-, product-, and location-sensitive retailer information to a tailored group of consumers is an aspect of mobile technology that can bring more attention to retailer activity. This will establish a better retailer-consumer relationship by boosting both sales and consumer satisfaction.

2. Beacons

How many times have you received information about a retailer only to disregard it due to your inability to utilize the information at the give moment? Timing is everything, and as newsletters are given less and less attention due to their being received at an inopportune time, retailers are in need of a way to make the information they send out pertinent to the customer’s desires.

Utilizing Beacons will change the retail game. The ability to track the location of smart devices (and therefore the location of the consumer) would allow retail companies to send out store discounts, sales, and special events information directly to the smart devices of the consumer when they enter a certain radius. Similarly, this technology could potentially be used to track and assist in the clocking in and out of retailer employees as well as store traffic.

Employing this technology would increase the efficacy of almost every facet of information distribution and gathering in the retail sector.

3. Image Recognition

As the world moves away from paper and onto electronic transactions, it seems only logical that the hassle of barcodes, price tags, and SKUs has got to go.

The transition of current methods of product tracking in-stores towards image recognition will redefine how retailers manage their stock. Imagine being able to simply snap a photo of the product of interest and immediately receive the specifications of said product – from style and materials to price and availability – right there on your smart device. Applying this type of system could greatly reduce the clutter and simplify organization process in the retail business.

The possibilities of what today’s budding technology could provide for retailers is endless, and at Plug and Play we firmly believe that adapting to these advances will not only benefit retailers in the long run, but be imperative when keeping up with online giants like Amazon.


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