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Guidance deploys responsive Magento website for Gearys Beverly Hills

BY Marianne Wilson

Marina Del Rey, Calif. — Guidance, an e-commerce design and development agency, announced the launch of a responsive website for Gearys Beverly Hills, which specializes in fine china, crystal, silver, gifts, jewelry, and watches.

Guidance provided e-commerce, mobile & responsive design, UX consulting, web development, integration, and hosting & managed services for the new site built on the Magento Enterprise 1.13 platform.

Guidance replatformed Gearys e-commerce website to offer newly engaged couples the ability to easily create their bridal registries online, to enable quick conversion between bridal registry and individual shoppers, and to make the site easier to self-manage and update.
“As our trusted partner, Guidance helped us create an enhanced e-commerce platform ready to meet our future omnichannel requirements,“ said Mary C. Donahue, director of Web operations for GearysBeverly Hills.

Guidance delivered a custom solution on Magento Enterprise 1.13 that will accommodate ever-growing product catalogues, and increasing traffic and transaction volumes, effortlessly

The new responsive site offers multiple shopping paths to convert browsers into buyers. Shoppers can review product by category, brand, and “moment” — the event for which a customer is shopping.

A catalog-style category page with compelling product photography was developed to encourage click through for more information. With the deployed quick-view hover state, users are able to eliminate one step and immediately add the item to their cart.

The site was also custom developed to highlight and distinguish shopping cart items between registry and non-registry products; accept gift cards as payment, in addition to traditional payment methods; and to select in-store pick-up.

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MARKETING/SOCIAL MEDIA

Global Facility Management & Construction launches charity initiative

BY Dan Berthiaume

Melville, N.Y. – Global Facility Management & Construction has named “J.A.C.K.: Join A Cause for Kids” as the first recipient of its “Global Gives Back” initiative, an annual charitable program designed to give back to the community. Sean and Lauryn Blank presented the donation to the charity’s founder in memory of his son, Jack Perlungher during Global’s recent 10-year anniversary summer event.

J.A.C.K., Join A Cause for Kids, is a not-for-profit organization whose mission is to raise money for children and their families who are experiencing financial hardship as a result of serious illness or personal tragedy. Jack Perlungher was diagnosed with a Wilm’s tumor, a rare form of cancer, at the age of 4. The strength and courage that Jack displayed during his 13-month battle with the disease inspired many people to go out and do wonderful things to help others. In spite of everything that was against him, Jack always managed to show a zest for life, visible through his ever present “Million Dollar Smile.”

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REAL ESTATE

Luxury vacation club company opening interactive centers in high-end malls

BY Marianne Wilson

Denver — Luxury vacation club company Inspirato will open five interactive experience centers in high-end shopping centers across the country over the next few months.

The first location opened on Aug. 20 at Cherry Creek Shopping Center, Denver, and a second location will open on Tuesday at Broadway Plaza, in Walnut Creek, California. Three additional locations are planned: Fashion Island, Newport Beach, California; Tysons Galleria, McLean, Virginia; and Solaris Plaza, Vail, Colorado. A new marketing venture for Inspirato, the experience centers will showcase the club’s growing portfolio of vacation residences and personalized service in a completely unique environment.

To help visitors imagine what it would be like to vacation with the club, some of the experience centers will include recreations of great rooms from Ispirator’s destinations. Other features include touch-screens for browsing the club’s large and growing destination portfolio and a special kids’ area to help even the littlest travelers begin to dream about their next family vacation.

The experience centers will also serve as a clubhouse of sorts for locally based Inspirato members in each market, where they can meet face-to-face with their own Personal Vacation Advisors, explore destinations for their next Inspirato vacation and attend special members-only events.

“Our mission as a company is to change the way family and friends experience the world,” said Martin Pucher, founder and COO of Inspirato. “And in this case, that means changing the concept of what an in-store experience should be.”

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