OPERATIONS

Guitar Center opens branded Serato digital music area in Brooklyn store

BY Dan Berthiaume

Westlake Village, Calif. – Guitar Center is opening a Serato-branded digital music area in its Brooklyn, N.Y., store on Oct. 24. The 2,500-sq.-ft. area provides a space for DJs and producers to demo and buy Serato products.

"Serato has been a pioneer brand in the digital music and production industry for more than 15 years and our Brooklyn store location is the perfect home to show customers from all over what making music is all about, we’re thrilled to be partnering with them on this world-class project," said Mike Pratt, CEO of Guitar Center.

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RetailMeNot names Square exec to board

BY Dan Berthiaume

Austin, Texas – Digital coupon provider RetailMeNot, Inc. has named Gokul Rajaram to its board of directors, effective Oct. 15. Rajaram is currently product engineering lead at Square, where he leads software development for Square Register, a full point-of-sale system for local businesses, and other products.

"Gokul’s guidance as a board member on product development will be invaluable as we improve RetailMeNot’s offerings for consumers and retailers alike," said Cotter Cunningham, CEO & founder, RetailMeNot. "Gokul has been on the front lines of some amazing businesses, helping them to communicate their offerings to consumers in compelling ways, and I am excited to work with him as a member of our team."

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Target provides digital holiday help

BY Dan Berthiaume

Minneapolis – Target Corp. is enlisting Jonna Mendez, a former CIA officer and mom who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.

In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.

“Before parents can start shopping for holiday gifts, they need to solve the puzzle of what their kids want most, which often extends beyond the toy aisles,” said Scott Nygaard, senior VP, merchandising, hardlines, Target. “Target offers guests tools to build their lists, including a dedicated online portal, our annual kids’ gifts catalog and the Kids’ Gift Detective, who brings some lighthearted fun to list building.”

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