News

Guitar Center renews agreement with APT

BY CSA STAFF

Washington, D.C. — Applied Predictive Technologies (APT) said that Guitar Center has renewed its license for APT’s retail testing software.

APT’s Test & Learn Management Solution is being used to drive dozens of high-impact tests within Guitar Center’s organization. Using Test & Learn, Guitar Center plans to accurately understand the impact of new ideas and tailor them to maximize profits.

"Guitar Center identified APT’s Test & Learn as a strategic capability for high-impact decision support and we continue to be impressed by the solution and its potential within our organization," said Michelle Sanft, VP of strategic planning at Guitar Center.

The tool allows Guitar Center to automate complex functions, such as data collection. The chain can also use sophisticated analytic tools to design and interpret tests correctly, and Test & Learn enables the organization to consistently generate clear output for each test.

Guitar Center is applying the full Test & Learn suite, including the Test & Learn for Sites, Test & Learn for Customers and Market Basket Analyzer against a range of store, market and customer-facing initiatives. The retailer also licensed Test & Learn for Employees, which enables fine-tuned analysis at the employee level to understand which employee-facing initiatives are driving enterprise performance.

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REAL ESTATE

Hudson’s Bay to test Home Outfitters concept in United States

BY CSA STAFF

New York City — Hudson’s Bay Co. will test its HBC’s Home Outfitters concept in the United States, opening two stores in New Jersey in late summer, The Globe and Mail reported.

If successful, the company will further expand the home-goods concept, which will be called Lord & Taylor Home in the United States. (Hudson’s Bay and Lord & Taylor are owned by Purchase, N.Y.-based NRDC Equity Partners.)

The two test stores will carry pricier brands as well as less costly private labels. If they take off within about five months, the company will expand them in the northeast United States and eventually across the United States, the report said.

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News

Lowe’s creates credit card incentive

BY CSA STAFF

Customers paying with their Lowe’s Consumer Credit Card receive an immediate discount of 5% on in-stock and special order purchases bought in stores or online at lowes.com, Lowe’s said.

Customers with single-receipt purchases of $299 or more can choose between the 5% discount or special financing currently advertised.

Some fine print applies to the deal, described by the retailer as a "new, simple way to save every day." The special financing and 5% discount can’t be combined. The offer isn’t valid on previous sales, purchases of services or gift cards and can’t be used in conjunction with any coupon, military discount, employee discount or Lowe’s low price guarantee.

The Lowe’s Consumer Credit Card is issued by GE Money Bank.

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