Guitar Center to roll out assortment and planning module
Minneapolis Music retailer Guitar Center has launched implementation of a module for assortment planning and range optimization by Quantum Retail.
The Q module updates data on product and customer behavior, which it then uses to automate the way retailers manage and assort their stores at the local level. This enables retailers to determine what products should go into which locations and when, ultimately maximizing merchandise objectives such as profitability, sales and service levels.
Guitar Center initially implemented a pilot of the software in May 2009 on four product levels: classical, acoustic, acoustic/electric, and miscellaneous guitars. Following the successful pilot, full implementation of Q: Assortment and Range began in July, and was completed on Dec. 15, allowing Guitar Center to manage the assortment of every individual product in every store by the new system.
“We had a successful implementation of Q: Assortment and Range Planning,” said John Bagan, Guitar Center’s chief merchant. “The system’s localized assortment planning capabilities will help us to understand how to measurably increase sales and margin on product lines that are currently live on the software.”
Guitar Center has been using Quantum’s Q modules for inventory allocation and replenishment and forecasting and order planning activities since 2005.
Target selects DemandTec for assortment optimization
SAN MATEO, Calif. Target has selected DemandTec’s nextGEN Assortment Optimization software service to further tailor and localize its assortments, DemandTec reported.
The Assortment Optimization software enables retailers to optimize assortments across multiple categories, taking into account shopper insights and preferences.
“Like pricing in recent years, assortment planning has permanently changed. Rank reports and basic analytics simply don’t provide major retailers with the right insights they need to optimize and localize assortments for different store clusters, store layouts, and customer segments,” said Dan Fishback, president and CEO of DemandTec. “Target selecting DemandTec’s Assortment Optimization is a testament to this change and we are honored to further expand our strategic relationship with such an innovative industry leader.”
Capturing the Twi-hards
Target is looking to take a bite out of the “Twilight” competition, by offering its selection of exclusive merchandise and promoting all things “New Moon” on its Web site.
The retailer, like Walmart, is offering its own “exclusive” DVD version of The Twilight Saga: New Moon along with clothing, toys and other items related to the popular film.
Target stopped at going the length Walmart has to garner Twilight fans. Walmart is featuring limited-time “Twilight Saga Shops” in its stores that, in addition to including the DVD and themed merchandise, showcases food and other items to complete a movie viewing experience.