News

Guitar Center selects 360pi for pricing and assortment

BY Dan Berthiaume

Westlake Village, Calif. – Guitar Center has selected 360pi to increase their awareness of the competitive marketplace and to utilize the actionable insights gained from the 360pi intelligence to increase market competitiveness. Guitar Center had been using another provider, but selected 360pi’s 360price and 360assortment products to deliver near real-time insights into their competitive set.

“Guitar Center is a marquee brand in the music industry and retailing in general, and we are honored they selected 360pi to increase their competitive edge”, said Alexander Rink, CEO of 360pi. “In an increasingly competitive and price transparent retail market, Guitar Center clearly recognizes the importance of carrying the right products, at the right price and the right time, to win both share and margin.”

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FINANCE

Report: Aeropostale considers private equity, sale

BY Dan Berthiaume

New York – Aeropostale Inc. is reportedly considering trying to raise private equity capital. According to Reuters, four anonymous sources said Aeropostale is working with the investment bank Barclays plc to consider options including private equity capital as well as a sale of the company.

If Aeropostale decides to pursue private capital, the retailer may reportedly execute a private investment in public equity (PIPE) transaction worth a few hundred million dollars. PIPE transactions, frequently used by companies with small or mid-sized market capitalization, generally provide stock at a discount to private equity investors. Neither Aeropostale nor Barclays commented on the article.

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MARKETING/SOCIAL MEDIA

Shoebuy.com names Staples exec marketing chief

BY Dan Berthiaume

Boston – Shoebuy.com has named Anabela Perozek as the company’s new CMO. Perozek joins Shoebuy’s senior management team and will report to CEO Mike Sorabella.

In the role of CMO, Perozek will be responsible for all aspects and execution of the company’s marketing strategy, including driving brand positioning, customer experience and the growth of Shoebuy’s customer base. She joins Shoebuy from Staples, where she most recently served as the VP of marketing for Staples.com. In that role, she was responsible for all customer development and loyalty programs for the U.S. business. During her 15-year tenure at Staples, Perozek also held roles in various business units and functional areas including corporate strategy, retail marketing, contract operations, and online sales and marketing.

"I am thrilled to join the Shoebuy team,” said Perozek. “There is a unique opportunity to elevate the brand, enhance the customer experience and grow market share.”

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