STORE SPACES

H-E-B Marks Wind-Turbine Installation

BY CSA STAFF

(Oct. 1) H-E-B, the San Antonio-based supermarket chain, and Wind Energy Corp. of Elizabethtown, Kentucky, celebrated the successful installation of a state-of-the-art vertical-axis turbine at the chain’s retail support center in Weslaco, Texas. The turbine, which has been installed adjacent to the facility, is now generating electricity and operating at speeds as low as four miles per hour.

“H-E-B is thrilled to be a part of this landmark achievement in the development of energy solutions,” said Shelley Parks, director of South Texas Public Affairs for H-E-B. “At the outset, we have looked at this research and development partnership as a unique opportunity for us to conduct our business in a responsible and sustainable way while contributing to the development of a revolutionary energy solution. Today validates our initial investment, and we look forward to continuing to work with Wind Energy Corp. to understand viable alternative energy solutions.”

The partnership between H-E-B and Wind Energy, which was announced in February 2008, consists of an 18-month to 24-month wind-resource research project at the Weslaco site. The turbine is located atop a 100-ft.-tall tower and is flanked by two 195-ft.-tall meteorological towers, which were installed in March and have been collecting high-resolution wind data for the past six months.

“This successful installation and the generation of electricity at low wind speeds will revolutionize the renewable energy marketplace,” said James Fugitte, chairman and CEO of Wind Energy.

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Staples partners with Blackhawk for gift cards

BY CSA STAFF

PLEASANTON, Calif. Staples has announced an exclusive partnership with the Blackhawk Network, the largest third-party provider of prepaid gift-cards, to carry Blackhawk’s Signature Gift Card Mall, currently found in grocery stores such as Safeway. Blackhawk’s Gift Card Mall features over 300 branded gift cards across categories such as fashion, tickets, electronics, home and sports.

“Consumers love buying and receiving gift cards, and putting the Gift Card Mall in Staples stores will make it easy and convenient for our customers to buy a wide variety of gift cards,” said Mark Mettler, senior vp and gmm at Staples.

“Staples is a valuable retail outlet for us because of its understanding of the B2B aspect of our business,” said Don Kingsborough, ceo of Blackhawk Network. “Working with Staples, we will reach small business owners and give them the ability to purchase prepaid gift cards for their employees in the same place they buy office supplies.”

Staples is the first office supply store to carry Blackhawk gift cards.

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RadioShack appoints new chief marketer

BY CSA STAFF

FORT WORTH, Texas RadioShack announced the appointment of Lee Applbaum to the position of evp and chief marketing officer. Applbaum will be responsible for advertising, brand management, customer relations management and marketing and will report to chairman and ceo Julian Day. He will also serve as a member of the office of the chairman, comprised of Day; Bryan Bevin, evp of store operations; Jim Gooch, evp and cfo and Peter Whitsett, evp of merchandising.

“Lee’s joining us at RadioShack represents another significant step in strengthening our senior management team,” said Day. “Lee’s background and successful track record position him well to add value to our brand.”

Applbaum began his career at Lederle Consumer Health, a division of American Cyanamid Co., shortly after earning his MBA in 1994 from the Isenberg School of Management at the University of Massachusetts at Amherst. He has also worked at The Coca-Cola Co., Schlotzsky’s, Footstar and The David’s Bridal Group, a division of Federated Department Stores. Immediately prior to joining RadioShack, Applbaum was the chief marketing officer for The Schottenstein Stores Corp.

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