OPERATIONS

Hannaford Bros. expands use of Kronos workforce management solutions

BY Marianne Wilson

Chelmsford, Mass. — Hannaford Bros. Co., the second-largest New England-based supermarket chain, has enhanced its workforce management suite of solutions from Kronos Inc.

Hannaford Bros. has used the Kronos time and attendance and forecasting and scheduling solutions for several years. Based on benefits achieved, Hannaford updated the Kronos suite to include the labor analytics solution to gain real-time visibility into store performance across the entire enterprise and next generation user interface. The grocer also selected the Kronos next generation user interface to enhance end-user adoption and reduce training efforts. Both solutions will enable Hannaford to increase sales through improved customer service, Kronos said.

The new additions will further augment Hannaford’s existing workforce management strategy including its wall-to-wall optimized scheduling approach. The Kronos forecasting and scheduling tools offer access to customer traffic data in 15-minute increments by department and store, enabling managers to generate accurate schedules based on those patterns and trends.

"Through the use of Kronos optimized scheduling, we are achieving many sales benefits,” said Norm Daigle, manager of labor and productivity, Hannaford Bros. “The analytics solution and the intuitive user interface will help us reap further rewards. For example, the user interface will improve the execution of our standard practice for scheduling as it will guide the user through the process, allowing them to spend less time in the back office and more time helping customers. Also, our associates and managers will be able to leverage functionality and additional metrics that they previously didn’t have access to.”

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Sears Canada launches customer service push

BY Marianne Wilson

Toronto — Sears Canada is launching a “hassle-free” return policy that includes a satisfaction guarantee with every purchase. If not completely satisfied, customers can now exchange or return almost all products within 30 days — or 90 days if they use their Sears card.

The new policy is part of a new push by Sears to provide “exceptional” customer service. This week, Sears associates across Canada will sign a customer service pledge.

Customers are also being invited to join the Sears Shop Talk customer service panel, a new online forum where Sears customers can share feedback.

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Dressbarn launches social media campaign for Mother’s Day

BY Marianne Wilson

New York — Dressbarn, a subsidiary of Ascena Retail Group Inc., has launched a social and interactive campaign, called Share Your (MOM)ent, for Mother’s Day. The campaign’s integrated web and mobile site was designed and developed by Manhattan-based agency Conversation.

The campaign encourages consumers to upload a photo, video or written memory of anyone who has ever given them a warm and fuzzy mom-like feeling, and to share it with others via social networks and a customizable e-card.

Additionally, consumers can vote on the contributed entries shared by others. Ten winners will be selected from the Top 50 entries with the most votes and will each receive a spa day for two.

For each entry, Dressbarn will contribute one dollar (up to $60,000) to help underprivileged children buy a Mother’s Day gift for their moms.

“They will be invited into a participating Dressbarn store and will receive a $50 gift card to pick out something special for mom this Mother’s Day," said Veronica Valladares, Dressbarn assistant VP marketing.

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