STORE SPACES

Harbinger to fabricate and install LED pylon signs for 600 7-Eleven stores

BY Marianne Wilson

Jacksonville, Fla. — Harbinger, a national sign fabrication company, has won a contract to fabricate and install double-faced LED-illuminated pylon signs for more than 600 7-Eleven locations in the United States. Harbinger will convert exterior signage to the 7-Eleven brand for the company’s newly acquired stores.

Harbinger will provide turnkey signage solutions, including site analysis and surveys, permitting, architectural drawings, local code research and compliance, brand-identity management, and sign fabrication and installation. The work for all 600 locations is expected to be completed by March 2013.

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SUPPLY CHAIN

Brooks Brothers selects PTC solution to improve product design

BY Staff Writer

New York — PTC announced that Brooks Brothers Group Inc. has chosen PTC Windchill FlexPLM software, PTC’s Product Lifecycle Management (PLM) solution for retail, to improve product design and development effectiveness, reduce costs and better capture market opportunities.

“Successfully responding to changes in the global market and consumer behaviors necessitates integrated product development and supply chain processes to efficiently secure market opportunities,” said Joe Dixon, SVP sourcing and technical design for Brooks Brothers. “By implementing PTC PLM technology, we will be able to improve our product development efficiency, reduce costs and increase our product hit rates by effectively managing the product lifecycle. The solution will also allow us to provide better product assortments for our international markets through collaborative global design and product development with our partners around the world.”

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FINANCE

J.C. Penney’s Q3 losses greater than anticipated; same-store sales fall 26.1%

BY Marianne Wilson

Dallas — J.C. Penney Co. Inc. on Friday reported a 26.1% decline in third-quarter same-store sales, more than the 17.9% that Wall Street analysts were expecting.

Overall sales fell 26.6% to $2.93 billion. Internet sales fell 37.3% to $214 million.

The company said that its net loss narrowed to $123 million in the third quarter ended Oct. 27, from $143 million a year earlier. The loss was wider than analysts had expected.

J.C. Penney CEO told investors on Friday said the he remained “100% committed” to his transformation plan for the chain, which includes eliminating most coupons and sales events and converting the space its 1,100 stores into a series of branded in-store shops. In a statement, Johnson described Penney as a “tale of two companies,” with the old J.C. Penney still struggling and the new stores surpassing his expectations.

Industry experts say there have been signs that the first few branded shops, which include Levi’s and Liz Claiborne, are more productive than the traditional areas. The chain’s CFO told investors that the branded shops have sales per square foot of $269 versus $134 in the existing areas of the store.

Veteran retail analyst Walter Loeb, president of retail management consultant Loeb Associates, expressed concern about J.C. Penney would fare during the upcoming holiday season in a Reuters report.

“I expect a big drop in sales,” Loeb said. “[Johnson] must generate traffic. I think he has to be more promotional.”

In January, Johnson warned that his transformation of the chain would take four years. He has repeated continually since then the change is a “marathon” and not a sprint.

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