Harbor Freight teams with Ozmott on mobile application
Traverse City, Mich. — Mobile-shopping application Ozmott has partnered with Harbor Freight Tools to provide an app that will offer discounts in all Harbor Freight locations nationwide through a free mobile platform.
The Ozmott system relies on a sustainable deals model that allows consumers to take advantage of in-demand, merchant- supplied offers. For Harbor Freight, Ozmott provides in-store offers and "Pips" every time a consumer makes a purchase and shares that offer with friends. Collected Pips can then be used to unlock top-tier "Luxe" offers that provide users an affordable way to enjoy luxury items. Ozmott users are encouraged to add their friends to earn more Pips toward each redemption — the more friends you have, the bigger the Luxe items you can unlock.
Belk launches Pinterest-based bridal campaign
Charlotte, N.C. – Belk is teaming up with social, mobile and digital engagement platform ePrize, as well as Pinterest and Instagram marketing analytics suite provider Curalate to launch a Pinterest campaign aimed at brides called “Pin to Win.” At a high level, during the promotion consumers will visit a sweepstakes microsite where they can "pin" a pre-populated pin board image based on their bridal type or select an image of their own for a chance to win a $5,000 Belk gift card.
Consumers will then be directed to the Belk wedding registry site, where they can set up their own wedding registry. In addition, Belk also created unique pin boards based on different bridal types that consumers can browse for wedding ideas.
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AAFES plans integrated e-commerce site
Dallas – The Army Air Force Exchange Service (AAFES) has awarded a multi-year contract to SpeedFC to build and maintain an integrated e-commerce platform, replacing a proprietary legacy environment. The SpeedFC solution will incorporate Oracle’s ATG platform for back-end systems, Speed Order, the vendor’s proprietary system for order management, Omniture for analytics and Endeca for guided navigation, faceted search and search administration.
“One of our strategic priorities is improving online offerings and the user experience,” said AAFES director/CEO Tom Shull. “Whether in-store or online, it is extremely important that we make the same Exchange benefit available to all soldiers, airmen, their families and retirees, regardless of where they are stationed or by what means they prefer to shop.”
As part of this integration, the AAFES call center will move from a direct in-house operation to an outsourced solution located in the Dallas-Fort Worth metroplex. The fully integrated solution will allow best practice efficiencies which include order management, call center operations as well as warehouse fulfillment services. AAFES plans to expand its online inventory in time for the 2013 holiday season.
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