Hardee’s and Microsoft pilot customer self-order kiosks running on Windows
New York — At the National Retail Federation’s Annual Convention & EXPO on Monday, Microsoft Corp. and CKE Restaurants Inc. (parent company of Hardee’s and Carl’s Jr.) showcased a self-order kiosk solution running on Windows 8 devices that enables Hardee’s customers to customize and place their own orders.
The Dell Optiplex 3030 All-in-One devices are currently deployed as a pilot test in 30 restaurants, including a newly redesigned kiosk-featured restaurant in Nashville, Tennessee. As part of its pilot, Hardee’s will continue to roll out kiosks to additional restaurants in the next few months.
“Our target market of young, hungry Millennials, as well as younger and older customers, love the new ordering kiosks,” said Tom Lindblom, senior VP and chief technology officer at CKE Restaurants. “The self-ordering kiosk gives the customer a fun, interactive and user-friendly way to control their order.”
The kiosks offer these capabilities:
▪ Point-of-service (POS) purchasing. Customers can review menu selections, customize and place orders, and pay for purchases. The device can double as an employee POS when needed.
▪ Order entry and menu updates. The kiosks relay orders directly to the kitchen, allowing customers to get their food more quickly and accurately. Employees can simply update the kiosk menu to include seasonal offerings or price adjustments, or to add language capabilities to suit the store’s customer base.
▪ Reporting and personnel management. Managers can run various sales and shift reports; employees can use the kiosks to clock in and out for shifts and breaks.
Orange Leaf Frozen Yogurt taps former CiCi’s Pizza exec as new president
Oklahoma City — Orange Leaf Frozen Yogurt announced the appointment of Geoff Goodman as its new president. Goodman most recently served as VP of brand excellence for Dallas-based CiCi's Pizza.
In his new position, Goodman will oversee operations, product development, brand management and franchise development. Reese Travis will remain CEO and focus on the company's strategic growth.
During his tenure at CiCi's Pizza, Goodman oversaw the development and operations of its nearly 500 corporate and franchise restaurants and reversed multi-year sales declines. Prior to joining CiCi's in 2007, Goodman was VP of operations & education for Rita's Water Ice and VP of operations for Buster's Real Ice Cream.
Marsh Supermarkets, inMarket launch Apple Watch iBeacon experience
INDIANAPOLIS and LOS ANGELES — In what is being touted as the first iBeacon-wearable integration at retail, Marsh Supermarkets and inMarket have announced the deployment of a closed-loop iBeacon platform, enablingshoppers with smartphones and Apple Watch to have their favorite apps come alive in-store.
iBeacons enable smartphone and wearable apps to wake up at precise moments and help shoppers based on where they are. For example, a shopper might be reminded to check her shopping list app upon entering a store, or to view ingredients for a recipe she favorited last week.
inMarket's SDK will enable opted-in shoppers with the Marsh app, shopping apps on the inMarket Beacon Platform and now Apple Watch apps to experience contextual mobile experiences in the store. inMarket's beacon platform reaches 18% of all U.S. mobile users, or 32 million shoppers per month, per comScore.
"iBeacons have created new ways to connect with mobile shoppers in the store, and inMarket allows us to reach many of our shoppers through the apps they love and use every day," stated Amit Bhardwaj, senior director of customer loyalty, Marsh Supermarkets. "Now with wearable integration, shoppers who use Apple Watch will enjoy the same digitally augmented, real-world shopping experience."
With Apple Watch integration, Marsh and inMarket are the first to extend iBeacon enhancements beyond smartphone users to the new audience of "wearers."
"Mobile isn't just the phone anymore. Mobile includes any device that conforms to your life and helps you based on who, where and even 'when' you are," added Todd Dipaola, CEO at inMarket. "It's an amazing time for consumers and commerce as digital and physical experiences converge."