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Harris Poll: Kohl’s, Target and Walgreens among brands of the year

BY Marianne Wilson

New York — Kohl’s, Target, and Walgreens were named “Brand of the Year” in their respective categories in the 2013 Harris Poll EquiTrend survey.

The annual study, conducted by Harris Interactive, reveals the brands that Americans rank highest in brand equity. Surveying more than 38,000 American consumers, it measures the level of quality, familiarity, and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.

Kohl’s was the top finisher in the department store category, followed by Macy’s and J.C. Penney. Target came out on top in the mass merchandiser category, with Walmart in second place.

In drug stores, Walgreens was number one, followed by CVS and Rite Aid.

Here are top finishers in the other retail categories:

Sporting goods stores: Cabela’s (No. 1), REI (No. 2), Dick’s Sporting Goods (No. 3)
Value stores: Dollar Tree, Dollar General
Warehouse stores: Costco, Sam’s Club
Office supply: Staples, Office Depot
Off-price: Marshalls, Ross Stores, TJ Maax
Hardware and home improvement: The Home Depot, Lowe’s

Click here for the full report.

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buangsila001 says:
Mar-29-2013 03:45 am

Corporate branding can result in significant economies of scope since one advertising campaign can be used for several products. - Rich Von

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Survey: Aldi only grocer to have loyal Facebook following

BY Katherine Boccaccio

Batavia, Ill. — Survey results released Wednesday by Facebook marketing firm LoudDoor found that discount grocer Aldi USA ranked fifth on a list of the top 20 companies with the most loyal fans. No other grocery retailer was included on the list, which tracks every major brand on Facebook and how likely those brands’ fans are to recommend them to friends or colleagues.

Other companies ranked in the top five include Google, Facebook and Walt Disney World.

Aldi launched its Facebook page in July 2012 and has gained more than 363,000 fans to date, with new fans liking the page every day.

"We’re honored that the trust our customers have in Aldi to deliver the highest quality products at the lowest possible prices has created such tremendous loyalty," said Jason Hart, president, Aldi USA.

LoudDoor conducts research and audience targeting on Facebook, asking consumers to rate how likely they are to recommend a brand they “like” on Facebook.

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S.Gacho says:
Mar-28-2013 02:01 am

Those top five companies mentioned above were really good companies even before. It just means that there is a good maintenance and even good management that is why it stays that long. - Rich Von

S.Gacho says:
Mar-28-2013 02:01 am

Those top five companies mentioned above were really good companies even before. It just means that there is a good maintenance and even good management that is why it stays that long. - Rich Von

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Report: Wal-Mart to test in-store lockers for online purchases

BY Marianne Wilson

New York — Walmart plans to test the use of in-store lockers to hold goods ordered on its website until shoppers can pick them up, Reuters reported.

Neil Ashe, president and CEO of the discounter’s global e-commerce division, discussed the test, which will get underway this summer in about 12 locations, on Tuesday at the chain’s e-commerce media day. The event was held at its global e-commerce offices in San Bruno, Calif. Ashe also said that Wal-Mart is set to surpass $9 billion in annual online sales this year.

Online shoppers will receive a password they can use to open the lockers when they pick up the items, the report said.

Wal-Mart’s move comes as Amazon.com is installing lockers in Staples stores, 7-Eleven outlets and other locations where customers can pick up merchandise ordered online.

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