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Harris Poll: Kohl’s, Target and Walgreens among brands of the year

BY Marianne Wilson

New York — Kohl’s, Target, and Walgreens were named “Brand of the Year” in their respective categories in the 2013 Harris Poll EquiTrend survey.

The annual study, conducted by Harris Interactive, reveals the brands that Americans rank highest in brand equity. Surveying more than 38,000 American consumers, it measures the level of quality, familiarity, and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.

Kohl’s was the top finisher in the department store category, followed by Macy’s and J.C. Penney. Target came out on top in the mass merchandiser category, with Walmart in second place.

In drug stores, Walgreens was number one, followed by CVS and Rite Aid.

Here are top finishers in the other retail categories:

Sporting goods stores: Cabela’s (No. 1), REI (No. 2), Dick’s Sporting Goods (No. 3)
Value stores: Dollar Tree, Dollar General
Warehouse stores: Costco, Sam’s Club
Office supply: Staples, Office Depot
Off-price: Marshalls, Ross Stores, TJ Maax
Hardware and home improvement: The Home Depot, Lowe’s

Click here for the full report.

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buangsila001 says:
Mar-29-2013 03:45 am

Corporate branding can result
Corporate branding can result in significant economies of scope since one advertising campaign can be used for several products. - Rich Von

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Babies’R’Us, WhatToExpect.com conceive a new partnership

BY CSA STAFF

WAYNE, N.J. — Babies"R"Us has partnered with WhatToExpect.com to provide expectant moms access to their combined content and retail resources. As part of this collaboration, the Babies"R"Us Registry is now available on WhatToExpect.com. Additionally, the retailer plans to feature content from WhatToExpect.com through various Babies"R"Us channels.

Beginning immediately, expectant parents are able to create their Babies"R"Us Registry directly from WhatToExpect.com when visiting the site for advice throughout their pregnancy. This is the first time the Babies"R"Us Registry will be available through an external channel beyond Babiesrus.com and Babies"R"Us stores. WhatToExpect.com will also feature Babies"R"Us user reviews and suggested must-have products to provide moms- and dads-to-be with the inspiration and confidence they need when creating a baby registry. T

"Babies"R"Us and What to Expect are among the first places a mom turns to when she finds out she is pregnant, and we are pleased to offer moms-to-be the convenience of our combined resources in one location," said Peter Reiner, SVP marketing, Toys"R"Us, U.S. "We believe this partnership will enable us to broaden the reach of our Babies"R"Us Registry even further, and provide our customers even more comprehensive content about the journey of pregnancy and parenting from a trusted source."

Additionally, the Resource Center on Babiesrus.com will begin featuring expert editorial content from WhatToExpect.com, including articles, videos and tips from Heidi Murkoff, the creator of the What to Expect When You’re Expecting pregnancy and parenting brand. Topics will focus on both pre- and post-natal advice, including crib-training techniques, tips for bathing a newborn and diaper bag necessities, among other subjects. Babies"R"Us will use this content across its other channels, including on its social media sites and in its stores.

"What do expectant and new parents need – besides more sleep? They need information, support, reassurance, and realistic, practical preparation for the adventure that lies ahead. They also need a whole lot of baby products," said Heidi Murkoff. "That’s why our partnership with Babies"R"Us makes so much sense – between the What to Expect books, the What to Expect website and apps, and the most widely used baby registry, we’ll be an easy-to-access, one-stop source for busy, sometimes overwhelmed moms and dads."

The two brands will support the partnership with a comprehensive cross-promotional program, inclusive of digital advertising, social media and signage within Babies"R"Us stores nationwide.

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Five Below sales and profits rise in Q4

BY CSA STAFF

New York — Five Below reported Wednesday that net income for the quarter ended Feb. 2 rose to $19.2 million, compared with $12.4 million in the year-ago period.

Revenue surged 38% to $173.6 million from $125.8 million in the fourth quarter of fiscal 2011. Same-store sales rose 4.4%.

For the full year, profit rose to $20 million from $16.1 million and revenue increased 41% to $418.8 million. The company said it expects to open 60 stores this year, including new markets in Texas, as well as adding units in existing markets.

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