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Harris Poll ranks Target as Value Retail Brand of the Year

BY CSA STAFF

New York City — A poll released Thursday by Harris Interactive named Target Corp. as its Value Retail Brand of the Year.

According to the 2011 Harris Poll EquiTrend Study, Target has the strongest consumer brand equity among retail brands. Overall, awards are given in each of 46 different categories.

This is the second consecutive year Target has led the way in the Value Retail category, with the gap between runner-up Wal-Mart increasing.

“In difficult economic times, consumers look for value,” said Jeni Lee Chapman, executive VP of brand and communications consulting at Harris Interactive. “Target is seen as a retailer with strong brand equity especially when compared to its competition. As consumers consolidate where they choose to spend their paychecks, those retailers with the highest brand equity are going to obtain greater share of that spending.”

In the cosmetics category, Sephora and Rimmel ranked second and third.

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Buckle CFO to depart in 2012

BY CSA STAFF

Kearney, Neb. — The Buckle announced Thursday that its CFO will step down by February 2012.

Giving no reason for the planned departure, the teen retailer said that CFO Karen Rhoads will continue in her position through the completion of the fiscal year, which ends Jan. 28, 2012, unless a new CFO is found before then.

The company said Rhoads plans to continue to serve on the board of directors.

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Anthropologie and Cork Forest Conservation Alliance team up for Earth Day

BY CSA STAFF

Salem, Ore. — Anthropologie and the Cork Forest Conservation Alliance (CFCA) announced a joint initiative in all 153 Anthropologie stores in the United States and United Kingdom to increase awareness and promote the preservation of Mediterranean cork forests, one of the planet’s most important ecosystems.

The CFCA donated two million corks, which were distributed among the 153 stores to be fabricated into unique, design-rich window displays that support the preservation the of cork forests. The installation of the window displays were designed to coincide with the worldwide Earth Day event on April 22.

“We are honored that for the first time in Anthropologie’s history they have devoted window display space to a partner organization, philanthropic or otherwise,” CFCA executive director Patrick Spencer said. “Anthropologie’s customers tend to be creative, environmentally and socially responsible — it’s a great fit for us.”

Striped Shirt Cinema of Portland, Ore., will produce a short documentary showcasing the creative process and installation of the window displays. The three Anthropologie stores featured in the video are Rockefeller Center in New York City, Washington, D.C., and Portland, Ore.

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