Customer_feedback
MARKETING/SOCIAL MEDIA

Harris Poll: The retail brands of the year are…

BY Marianne Wilson

The Harris Poll has released its 29th annual study of America’s top brands, and Kohl’s is one of the retail brands on top.

Kohl’s earned the top position in the department store category of the poll, in which more than 100,000 U.S. consumers assessed more than 4,000 brands across more than 450 categories.

Other retailers named as Brands of the Year included:

Luxury department store: Nordstrom

Off-price: TJ Maxx

Electronics store: Best Buy

Footwear: DSW

Sporting goods: Dick’s Sporting Goods

Coffee & quick-serve restaurant: Starbucks

Hardware and home store: The Home Depot

This year’s poll revealed that in a country facing a “values chasm,” Americans are rallying around brands aligned with their personal values.

“Age is certainly a driver of liberal versus conservative values, but there are other fundamental differences suggesting that there is less a divide based on age alone,” said Joan Sinopoli, VP of brand solutions at The Harris Poll. “It’s more of a divide based on ideologies and world views, and we see those values played out for politically and socially active brands.”

Based on consumer response, Harris Poll’s 29th annual EquiTrend Study measures brand health and utilizes a “brand equity index” that is comprised of three factors: familiarity, quality and purchase consideration. Each brand receives an equity rating. Brands ranking highest in equity receive the “Brand of the Year” award for their respective categories.

The full Harris Poll EquiTrend Brands of the Year list can be found here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
michaels_storefront_main_image
TECHNOLOGY

Arts and craft giant partners with social media platform on home decor

BY Deena M. Amato-McCoy

Michaels and Pinterest are merging crafts and digital promotions to get artisans’ creative juices flowing.

The two companies are teaming up to sell a kit that can inspire newbies or the most experienced crafter to create one of the most trending projects on Pinterest. The co-branded Make It Kits were developed using Pinterest insights and trends, along with Michaels’ product expertise and e-commerce capabilities, according to Michaels.

On April 20, Michaels rewards customers are entitled to member-only early access to purchase the first kit, “Shibori for Your Home,” via Promoted Pins and an exclusive email offer. On April 21, the kits will be available to the public on Michaels’ e-commerce site.

The craft kit, a Japanese-inspired Shibori-style dyeing project, contains step-by-step instructions, tea towels, dye, and materials for three different dyeing techniques.

“Michaels is committed to making it easier, more accessible and most importantly, more fun for people to make [crafts],” said Carrie Walsh, senior VP of marketing for Michaels. “Pinterest helps people discover things they love, and our Make It Kit partnership is a perfect way to bring that inspiration to life.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
dunkin_brands
MOBILITY

Quick-service giant reaches for the cloud — Amazon’s cloud

BY Deena M. Amato-McCoy

Amazon’s cloud computing platform is helping Dunkin’ Brands secure its customer-facing processes.

Dunkin’ Brands, parent company of Dunkin' Donuts and Baskin-Robbins, migrated its mobile applications, e-commerce websites, and key corporate IT infrastructure applications from on-premises infrastructure to the Amazon Web Services (AWS) cloud platform. The transition is designed to help the brand increase scalability, reliability, availability, security, reduce costs, and improve the digital experience for customers across both brands.

The company has a number of digital customer-facing applications, such as its mobile apps and e-commerce websites, which Dunkin’ Donuts and Baskin-Robbins customers frequently use to review the menu, order ahead, and redeem rewards, pay for orders or send virtual gift cards.

In addition to providing high performance, reliability, and security across these touch points, AWS has enabled Dunkin’ Brands to maintain high availability during peaks in usage. For example, key events such as National Donut Day and popular timeframes such as the holiday season drive significant volume peaks across these key applications.

However, it was increasingly difficult to predict and manage the on-premises capacity needed to provide an optimal digital experience for its guests during these times. AWS solves the issue, since support easily and reliably scales up and down as needed. The company has also migrated internal corporate IT infrastructure applications to AWS to reduce costs and increase availability, according to Dunkin’ Brands.

The company began its migration to AWS with development and test workloads and websites. After benefiting from lower costs, faster innovation rates, and improved reliability, Dunkin’ Brands migrated critical, customer-facing and corporate IT infrastructure applications, according to AWS.

“Our mobile applications and digital properties are an absolutely critical way through which we reach our customers, and they must be secure, available, and high performing at all times,” said Santhosh Kumar, VP, infrastructure, data security and privacy at Dunkin’ Brands. “We selected AWS as our cloud infrastructure provider for these key business applications due to the depth and breadth of the AWS services, and their experience in securely managing enterprise applications.”

AWS also provides Dunkin’ with redundancy that helps the chain meet its goals of high reliability and availability, robust security and optimal performance for our applications, and the ability to quickly add capacity on demand when needed, Kumar added.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...