OPERATIONS

Harvey Norman deploys Lyris for digital marketing

BY Staff Writer

Emeryville, Calif. — Digital marketing solution-provider Lyris said Monday that Australian retailer Harvey Norman has selected and deployed Lyris’ digital marketing platform to increase online conversions and lead generation for the company’s 180 retail stores.

Using Lyris, Harvey Norman will increase the quality of customer engagement across digital channels, and by doing so increase retention and loyalty.

"In retail we are constantly trying to reach customers with relevant, timely and valuable information," said Dan Hosford, digital marketing director at Generic Publications, Harvey Norman’s internal advertising agency.

Harvey Norman needed a reliable and robust digital marketing platform to better understand customer behaviors and use that knowledge to deliver superior customer experiences. Lyris’ intuitive interface and intelligent campaign features empower the retailer to set up automated trigger campaigns and respond to critical conversion opportunities, such as online cart abandonment. Additionally, Harvey Norman can capture customer interactive data from a variety of structured and unstructured sources, including social, email, mobile and hundreds of enterprise applications (a.k.a. "Big Data"), to power digital marketing campaigns that deliver higher revenues.

keyboard_arrow_downCOMMENTS

Leave a Reply

C.Graphics says:
Feb-03-2014 07:11 am

Digital Marketing
Looks cool, I never knew you could post about it, good to know thanks! You show very latest and important things. This is very nice post! I will bookmark this blog.Let us know about myself

C.Graphics says:
Feb-03-2014 07:11 am

Looks cool, I never knew you could post about it, good to know thanks! You show very latest and important things. This is very nice post! I will bookmark this blog.Let us know about myself

B.Govind says:
May-06-2013 07:38 am

“It does not do to dwell on
“It does not do to dwell on dreams and forget to live.” buy dining room furniture

B.Govind says:
May-06-2013 07:38 am

“It does not do to dwell on dreams and forget to live.” buy dining room furniture

J.Davics says:
Mar-16-2013 04:50 am

The best conversations with
The best conversations with mothers always take place in silence, when only the heart speaks. buy sarees

J.Davics says:
Mar-16-2013 04:50 am

The best conversations with mothers always take place in silence, when only the heart speaks. buy sarees

P.Banik says:
Mar-11-2013 08:23 am

In the field of marketing it
In the field of marketing it has become essential now to make use of latest technology. Social media platforms offers plenty of opportunities through useful features like graph search.

P.Banik says:
Mar-11-2013 08:23 am

In the field of marketing it has become essential now to make use of latest technology. Social media platforms offers plenty of opportunities through useful features like graph search.

P.Dutta says:
Feb-28-2013 02:28 pm

The field of marketing is
The field of marketing is indeed going through a lot of changes, new concepts are emerging. An entrepreneur must need to incorporate effective branding ideas to be able to outstrip the competitors in the market.

P.Dutta says:
Feb-28-2013 02:28 pm

The field of marketing is indeed going through a lot of changes, new concepts are emerging. An entrepreneur must need to incorporate effective branding ideas to be able to outstrip the competitors in the market.

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Foot Locker unveils new fitness concept for women

BY CSA STAFF

New York — Foot Locker announced Tuesday the introduction of SIX:02, an elevated retail concept featuring fitness apparel and athletic footwear for women.

The first three stores will open for the holiday season in Stamford Mall in Stamford, Conn., Willowbrook Mall in Wayne, N.J., and North Star Mall in San Antonio, Texas.

SIX:02’s concept is based on being the first-to-market design around a broad assortment of women’s athletic brands in an environment created specifically for that female customer, according to Foot Locker.

The store features dedicated fit zones and fitting lounge areas, as well as a service concept that features an on-premise consultative selling team.

“A woman’s day tends to be packed with work, family, and friends. She often finds a moment for herself at the gym, during a run, or at an early morning fitness class," said Stacy Cunningham, executive VP marketing at Foot Locker. "She deserves a place to find premium fitness and athletic gear that allows her to combine her personal style and versatility with performance features. We are excited to offer her that opportunity and experience at SIX:02."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
REAL ESTATE

Foot Locker unveils new fitness concept store

BY Katherine Boccaccio

New York — Foot Locker announced Tuesday the introduction of SIX:02, an elevated retail concept featuring fitness apparel and athletic footwear for women.

The first three stores will open for the holiday season in Stamford Mall in Stamford, Conn., Willowbrook Mall in Wayne, N.J., and North Star Mall in San Antonio, Texas.

SIX:02’s concept is based on being the first-to-market design around a broad assortment of women’s athletic brands in an environment created specifically for that female customer, according to Foot Locker.

The store features dedicated fit zones and fitting lounge areas, as well as a service concept that features an on-premise consultative selling team.

“A woman’s day tends to be packed with work, family, and friends. She often finds a moment for herself at the gym, during a run, or at an early morning fitness class," said Stacy Cunningham, executive VP marketing at Foot Locker. "She deserves a place to find premium fitness and athletic gear that allows her to combine her personal style and versatility with performance features. We are excited to offer her that opportunity and experience at SIX:02."

keyboard_arrow_downCOMMENTS

Leave a Reply

A.Calma says:
Sep-20-2013 04:17 am

It's a good thing there's a
It's a good thing there's a new store for fitness concepts. ayerz www.unleashyourthin.com

A.Calma says:
Sep-20-2013 04:17 am

It's a good thing there's a new store for fitness concepts. ayerz www.unleashyourthin.com

M.Bora says:
May-30-2013 10:22 am

avoidpropertytaxes
www.avoidpropertytaxes.com I’m pleased to are finding your own very exceptional document! I agree with some of your own readers and can eagerly enjoy your own returning improvements. Simply declaring thanks will not you need to be adequate, for that fantastic lucidity inside your producing. I am going to promptly pick up your own rss feed to stay happy associated with just about any improvements.

M.Bora says:
May-30-2013 10:22 am

www.avoidpropertytaxes.com I’m pleased to are finding your own very exceptional document! I agree with some of your own readers and can eagerly enjoy your own returning improvements. Simply declaring thanks will not you need to be adequate, for that fantastic lucidity inside your producing. I am going to promptly pick up your own rss feed to stay happy associated with just about any improvements.

G.Bose says:
Apr-14-2013 08:23 am

That's just the nature of the
That's just the nature of the group ride." According to Herrera, to get the most benefit, don't be the guy at the front or the back; be the guy who's chasing the strongest rider. That way, your fitness builds while you're having fun--a no-brainer that's sure to make you faster. ASO Ankle Braces

G.Bose says:
Apr-14-2013 08:23 am

That's just the nature of the group ride." According to Herrera, to get the most benefit, don't be the guy at the front or the back; be the guy who's chasing the strongest rider. That way, your fitness builds while you're having fun--a no-brainer that's sure to make you faster. ASO Ankle Braces

P.Lopez says:
Apr-01-2013 07:58 pm

chat random
The store features dedicated fit zones and fitting lounge areas, as well as a service concept that features an on-premise consultative selling team. chat random

P.Lopez says:
Apr-01-2013 07:58 pm

The store features dedicated fit zones and fitting lounge areas, as well as a service concept that features an on-premise consultative selling team. chat random

K.Wilson says:
Mar-19-2013 11:39 am

All benefit from hiring a
All benefit from hiring a personal trainer at least at the beginning of our fitness plan. Whether you are starting or have experience always there are good reasons to hire a personal trainer or to read material related if you have plans to improve physically.Brighton Personal Trainer

K.Wilson says:
Mar-19-2013 11:39 am

All benefit from hiring a personal trainer at least at the beginning of our fitness plan. Whether you are starting or have experience always there are good reasons to hire a personal trainer or to read material related if you have plans to improve physically.Brighton Personal Trainer

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...