Hasbro adds ad industry exec to board
Hasbro has elected Richard Stoddart, CEO, North America at Leo Burnett Worldwide, to its board of directors.
“Richard Stoddart is highly accomplished within the advertising industry. He brings a wealth of experience in marketing communications and consumer engagement that will make him a valuable member of our Board,” said Hasbro chairman Alfred J. Verrecchia. “As a recognized leader in the advertising community, we look forward to Rich’s guidance and insight as we continue to deliver meaningful and lasting connections between our unparalleled portfolio of multi-platform brands and our consumers around the world.”
Prior to the CEO spot at Leo Burnett, Stoddart served as president of Leo Burnett North America in Chicago for eight years with clients such as General Motors, Proctor & Gamble, Allstate, Kellogg and McDonald’s.
He received his bachelors in arts in American government at Dartmouth College in 1985.
Floor & Decor prepares for growth
Manhattan Associates’ Floor & Decor, a leading specialty retailer in the hard surface flooring market, has selected Manhattan Associates’ transportation management system (TMS) and warehouse management System (WMS) solutions to unify its distribution systems under one platform that will allow the company’s to grow.
"Through Manhattan’s solutions, we gain the ability to organize and optimize warehouse operations and warehouse logistics and integrate domestic transportation efficiencies, creating a seamless, complementary process to support our business goals," said John Adamson, chief information officer, Floor & Decor.
As Floor & Decor continues to grow, Manhattan’s solutions integrate seamlessly with their existing applications and require little ramp up, which is crucial to their ongoing success.
"Our endeavor to create a world-class supply chain starts with a best-in-class platform," said Brian Robbins, supply chain SVP, Floor & Decor. "Manhattan’s WMS and TMS solutions are best-in-class and allow us to jump start our strategy with our warehouses and logistics, while better serving our customers."
Experian: Pinterest is top social traffic driver for retail websites
New York — Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services. As of March 2014, social media sites now account for 7.72% of all traffic to retail web sites, up from 6.59% in March 2013. Further, Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites.
"While search still dominates, social media is becoming a significant source of traffic across the Internet as consumers increasingly use sites like Facebook, Pinterest or YouTube more as discovery platforms," said Bill Tancer, general manager of global research, Experian Marketing Services. "Many of today’s marketers are leveraging the power of social communities to increase customer engagement and expand their brand’s reach. For retailers, all eyes are on Pinterest."
According to Experian’s “2014 Digital Marketer: Benchmark and Trend Report,” more retailers are directing their customers to social media within their email campaigns. Ninety-six percent of marketers now promote social media in their emails, and in 2013, Pinterest had the greatest year-over-year increase. Pinterest is now being promoted by 64% of brands within emails.
After visiting Facebook, YouTube or Pinterest, consumers are visiting Amazon.com more frequently than any other retailer website.
Social media continues to grow as an influential source of traffic for retail sites, and it’s important that marketers understand what is driving customers to their web page," said Tancer. "Amazon is clearly benefitting from this trend across all of the major social networks.”