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Hayneedle.com consolidates with its indie site

BY CSA STAFF

OMAHA, Neb. — Hayneedle, a leading online home furnishings retailer in the United States, will begin offering special, curated sales events from its independent flash sale site, the Foundary, at hayneedle.com starting May 6.

The Foundary will now deliver curated style-focused collections for the home exclusively at hayneedle.com. The Foundary’s handpicked selections will appear as ready-to-shop Styleboards designed to inspire, share what’s hot and provide decor direction. Five Foundary-curated Styleboard sales events will launch on May 6 with new, shoppable Foundary Styleboard events introduced weekly, each lasting six weeks to six months in duration.

"We have spent a considerable amount of time speaking with the Foundary’s members to deliver the kind of shopping experience they want," said Rob Anderson, GM of the Foundary. "We listened and came to the decision that it was time to bring the Foundary home tohayneedle.com. We’re excited to share the benefits of hayneedle.com with the Foundary’s members, while exposing hayneedle.com’s customers to the impeccable and diverse home furnishings collections and styles curated by the Foundary."

Among the improved shopping benefits for Foundary members at hayneedle.com are free and fast shipping on most items; product reviews; live customer service; hassle-free returns; site-wide selection of more than 1 million items and competitive pricing, discounts and seasonal promotions.

"Simply put, hayneedle.com offers a better shopping experience for more people, while enabling the Foundary’s talented team of merchants to continue to deliver inspiration from the most sought-after brands and upcoming designers," said Brian Moen, CMO, Hayneedle. "The Foundary’s members will now have access to the kind of exceptional quality, prices, selection and customer service that have made Hayneedle one of America’s largest online home furnishings retailers."

Launched by Hayneedle in October 2010, the Foundary has offered members daily offers of home essentials at up to 70% off retail prices. Thefoundary.com will no longer exist as a standalone website.

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Accenture: Retailers are scaling back global expansion

BY CSA STAFF

NEW YORK — The world’s largest retailers have been scaling back their global expansion activities, particularly in Asia, and turning their attention inward by integrating operations and strengthening their store, Internet and mobile sales channels, according to a new report by Accenture.

The Accenture Globalization Index, which analyzes Planet Retail data for nearly 500 of the largest global retailers and examines their entry into new markets, reveals that retailers entered 17 markets in the October 16, 2012 — January 15, 2013 quarter, down from 43 markets in the year-ago period. (New-market entries include the opening of a new retail format — physical store or website, launch of a new country-specific website, acquisition of a company in a target market, creation of a joint venture or launch of a franchise in a target market.)

Big retailers made five market entries in the United States in the July 15 — Oct. 15 quarter. Additionally, U.S. retailers launched the highest number of overseas expansions — 14 out of a global total of 43 — during the period, as well as in the Oct. 16 — Jan. 15 quarter, accounting for seven out of 17 expansions globally.

“It (the U.S. market) continues to be an extremely attractive established market for retailers to enter, either as a location for a flagship opening or as part of a larger market-entry strategy,” said Chris Donnelly, global managing director of Accenture’s Retail Practice.

Retailers were less focused on expansion into Brazil, Russia, and India in the first quarter. In fact, Brazil and Russia recorded just one new retail market entry each and India had no recorded retailer market entries. Market entries into Brazil did increase slightly, however, with three market entries recorded in the second quarter.

“These findings suggest that retailers are already eyeing the next big thing for international growth,” said Donnelly. “Previously, Brazil, Russia and India were a greater focus for retailers seeking to expand into new markets. The experiences of the early retail entrants shed light on the challenges they faced and provided the next wave of entrants with more information about the risks and rewards.”

Moves by retailers into the six key emerging Asia markets — China, Indonesia, Kazakhstan, Malaysia, Pakistan and Thailand — fell significantly — from 13 out of the 43 new-market entries during the first quarter to just two in the second quarter. Accenture believes the drop indicates a retrenchment by retailers as they turned their attention from international expansion to multichannel reorganization.

“The operating model and supporting infrastructure required by retailers to meet their customers’ expectations for a seamless experience across all available channels is both time- and capital-intensive,” Donnelly explained. “These results suggest that retailers are focusing more on getting it right at home before exporting it internationally. Part of their effort to integrate the ecommerce experience into the main business may require a reorganization of the roles and responsibilities of the company’s top management team, which may be reflected in the decline seen in international expansion as retailers turned their attention to strengthening their internal structure.”

Other highlights of the study include:

The most popular modes of market entry globally in the first quarter were organic growth — 17 of 43 market entries — followed by website launches with 13 market entries.

During the second quarter, franchise expansion was the leading mode of market entry, with eight entries recorded. However, organic growth and website launches accounted for the vast majority of the other market entries during this period.

Apparel retailers recorded 15 market entries in the first quarter of monitoring and also led the market entries in the second quarter, representing five of the 17 entries recorded.

Of the entries recorded between July and Oct., 13 were conducted through physical store openings and two through website launches.

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Safeway milks social media with dairy contest

BY CSA STAFF

PLEASANTON, Calif. — Safeway’s Lucerne brand cow is the face of the company’s eighth annual Lucerne: The Art of Dairy art contest. Safeway chose nine student finalists whose life-size fiberglass cows stand to win one of them a $30,000 grand prize.

According to Safeway, the contest joins nutrition with artistic talent and ingenuity, but it is also a way for the company to engage shoppers via the contest’swebsite, where the public is invited to vote for their favorite cows. Voting will continue through Friday, May 17.

Safeway is giving potential voters some additional incentive to vote. Every 100,000th voter will receive a $100 Safeway gift card, up to the one millionth voter. Furthermore, Safeway is inviting the public to tweet a picture of their favorite Lucerne product from now through May 17 with hashtag #artofdairy, along with the reason they love that product, for a chance to win one of 10 Safeway gift cards valued at $100 each.

Since the inception of the Art of Dairy contest in 2005, Lucerne has contributed more than $373,000 to schools, teachers and students. This year, more than 6,400 entries were received from schools across the country.

In May, Safeway’s YouTube page will chronicle the artistic process of each of the finalists. The finalist cows will be on display in stores, and winners will be announced in early June.

The contest winners will share approximately $46,000 in prizes with their art teachers and their schools’ art programs. The grand prize winner will receive $20,000 for his or her school’s art department, plus $5,000 each for the winner and teacher. The first prize winner receives $5,000 for his or her school’s art department, plus $2,500 each for the student and teacher. In addition, one honorable achievement winner and teacher will each receive $1,000. The remaining six finalists will receive $500 gift cards. Plus, the high school that sent in the most entries per capita won $1,000 as part of the Teacher’s Incentive Contest. This year’s winner, Kearny High School of San Diego, Calif., took the prize with an impressive entry submission rate of almost 8%.

The Art of Dairy 2013 finalists are Gissella M., Weber Institute, Stockton, Calif.; Hagen A., Northwest Career and Technical Academy, Las Vegas, Nev.; Rachel R., Sehome High School, Bellingham, Wash.; Sierra N., Sandy High School, Sandy, Ore.; Kayla A., Northwest Christian School, Phoenix, Ariz.; Yul J., La Veta High School, La Veta, Colo.; Melissa P., Tinley Park High School, Tinley Park, Ill.; Riley K., Loudoun Valley High School, Purcellville, Va.; and Nhung (Julie) L., South Grand Prairie High School, Grand Prairie, Texas.

Safeway operates 1,641 stores in the United States and western Canada.

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