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Health advocates get Birds Eye view into ending childhood obesity

BY CSA STAFF

PARSIPPANY, N.J. — Birds Eye, a brand of Pinnacle Foods, was invited to share its successful strategy for getting youth to eat their vegetables at the Partnership for a Healthier America’s (PHA) 2013 Building a Healthier Future Summit this week, at a time when childhood obesity experts are looking for new approaches and new options to tackle this complex issue.

Sally Genster Robling, president of the Birds Eye frozen division at Pinnacle Foods, will profile the company’s successful partnership with Nickelodeon during a session at the national health Summit. The company will be featured as an example of the industry’s successful marketing – noting Birds Eye’s three-year, $6 million investment to inspire kids to eat more vegetables – an important strategy to help children reach and maintain a healthy weight.

"We took a different approach by empowering kids to be part of the solution," said Robling. "We went straight to the source and asked kids to help inspire other kids to eat more vegetables, and encouraged them to get creative in the kitchen to help us develop new vegetable products that other kids would enjoy. And the good news is, we’ve been able to really begin to make a difference in a hard-to-tackle issue."

The company will announce that their efforts will continue, most notably with the introduction of four new kid-inspired and family-approved products that will make their way to grocery stores in the next few months, including one that will display the PHA logo on package. The new kid-inspired Birds Eye products include four different varieties under the new banner, Birds Eye Family-Approved Steamfresh Chef’s Favorites. Birds Eye Executive Chef Michael Christiansen took cues from kids to develop the new vegetable blends. In fact, the company received more than 16,000 recipes that kids created as part of its partnership with Nickelodeon for the "iCarly iCook with Birds Eye" campaign, which has helped inspire new recipes and new ideas to help kids love their veggies. Chef Christiansen will also participate in the Summit, providing ideas for cooking with kids based on his own experiences as a father, and offering tastings of the new Birds Eye products to the Summit attendees.

Last year Birds Eye committed to a three-year partnership with the PHA and, as part of its 2012 Progress Report released today, the organization acknowledged that the campaign drove brand sales and overall growth in fresh vegetables in frozen form during the promotional period — helping to reverse a negative trend in that category. Based on syndicated data during the kid-focused promotional campaign, the Birds Eye brand helped contribute to more than a third of the growth in frozen vegetables in the United States. Specific to the Birds Eye brand, the campaign contributed to 20% incremental unit volume growth versus the year ago period.

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Hanes wins eco award

BY CSA STAFF

WINSTON-SALEM, N.C. — Hanes has received the U.S. Environmental Protection Agency’s highly coveted Energy Star Sustained Excellence Award for 2013. The award is the company’s fourth consecutive year of Energy Star recognition and its second consecutive year as a recipient of the Sustained Excellence Award, which is given to a select group of organizations that have exhibited outstanding sustainability leadership year after year. Hanes will be honored for its commitment to energy efficiency and promotion of sustainable energy management at an awards ceremony March 26, in Washington, D.C.

"Hanes is proud to be a leader in energy management and sustainability as we continue to strive to minimize our energy consumption and carbon footprint," said Sidney Falken, chief branding officer for Hanes. "We are proud to receive recognition for the second consecutive year and look forward to another sustainable year for Hanes and our consumers."

Hanes reduced its energy usage per pound produced by 2.7% in 2012 and has reduced its energy use and carbon emissions by 22% and 23% respectively since 2007. Hanes’ manufacturing facilities have also improved their energy performance through EPA’s Energy Star Challenge for Industry program. In 2012 nine facilities were recognized for meeting the challenge by reducing energy consumption by 10% within five years.

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New Walmart website offers market for women-owned businesses

BY CSA STAFF

BENTONVILLE, Ark. — Walmart has launched an online destination on Walmart.com that gives shoppers who want to buy unique and interesting products the opportunity to do so while supporting small women-owned businesses around the world. At launch, Empowering Women Together will offer shoppers more than 200 items from 19 businesses in nine countries.

"Empowering Women Together is a simple concept; it connects shoppers in the United States with quality products made by women-owned businesses around the world," said Andrea Thomas, SVP Walmart. "And in doing that, it helps achieve so much more. Through Walmart’s Empowering Women Together, customers can help these suppliers increase their incomes, better their lives and create new jobs for others, and Walmart can help these suppliers gain experience with buying trends, scaling, product development and acumen they need to build their businesses."

Empowering Women Together will be part of Store for Good, a developing Walmart.com program dedicated to connecting consumers with products that do good for other people, for themselves, or for our environment. The initiative will grow and potentially include eco-friendly products and healthier food options.

Empowering Women Together is also dedicated to helping U.S.-based women-owned businesses grow and expand their distribution. Nine of the initial 19 Empowering Women Together businesses are U.S. based.

The inaugural Empowering Women Together collection includes jewelry from Peru, Rwanda, Kenya and the United States; home accessories from Rwanda and Haiti; paper mache from Haiti, apparel and accessories from Rwanda; iPad and laptop cases from Cambodia and Nepal; coffee and tea sets sourced globally and made in America; and specialty foods made in America and Canada. The full collection can be viewed online at http://www.walmart.com/empoweringwomentogether.

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