MARKETING/SOCIAL MEDIA

Hhgregg embarks on brand transformation

BY Marianne Wilson

Indianapolis — Appliance, electronics and furniture retailer Hhgregg has embarked on a brand transformation across all customer touch-points, including its 228 store locations and online presence, in an effort to boost its shopping and purchasing experience.

“By eliminating pain points that most often frustrate customers buying large appliances, electronics, furniture and similar items from big box and DIY retailers, we can help bring the joy back to making these purchases and create lifelong customers,” said Dennis May, president and CEO, Hhgregg.
“Flawless execution and customer service before, during and after each purchase will be the focus of the entire organization.”

The initiative will be rolled out over the year. Among the key components, Hhgregg will introduce new tools for store associates, from friction-free online product research, referrals and shopping options to “white glove” delivery, installation and service, designed to boost shopping experiences. The retailer is also forging partnerships with its vendors to create compelling in-store experiences that will showcase their products and technology innovations.

The final piece of the company rebranding, a store redesign, is slated to start next year, the Indianapolis Business Journal reported.

The first phase of Hhgregg’s brand transformation launched on Tuesday, and includes an updated company logo, enhancements to the company and brand purpose, and a new series of national television commercials.

In addition to TV advertising, the brand transformation will also be supported with radio, expanded digital and social media efforts, store-level activities, community engagement initiatives, online promotions, social sharing contests, giveaways, and public relations strategies.

“This is not just an advertising campaign or a simple change in taglines; this is a brand transformation – encompassing everything from our company culture, to our product selection, to our customer service,” said Julie Lyle, chief marketing officer at Hhgregg. “This is a long-term endeavor central to the core of our organization, from store associates to the CEO.”

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OPERATIONS

A&P taps Agilence to drive lower shrink across stores

BY Marianne Wilson

Mount Laurel, N.J. — Agilence, a provider of cloud-based exception reporting solutions, announced that the Great Atlantic & Pacific Company has selected Agilence’s Retail 20/20 to enhance its chain-wide effort to reduce shrink and fraud.

"We needed a flexible reporting tool that made it easier to analyze all of our data in one place, and one that was also available as a subscription," said Jim D’Arcy, VP, loss prevention & food safety, The Great Atlantic & Pacific Tea Company, which operates more than 300 stores in the Northeast under the A&P, Food Basics, The Food Emporium, Pathmark, Superfresh, and Waldbaum’s banners. "After evaluating all available solutions we chose Retail 20/20 because of its scalability and flexibility. The product will allow us to analyze the enterprise as a whole and also allow individual brand analysis which is critical due to the different go to market strategies each brand implements."

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REAL ESTATE

Leslie’s Poolmart opening three stores on May 9; will open 45 in total in 2014

BY Marianne Wilson

Phoenix — Leslie’s Poolmart announced plans to grand open three retail locations on May 9. The stores are located in: Los Banos, California; Utica, Michigan; and Jackson, Tennessee.

In total, Leslie’s plans to open 45 new stores this year, between April and May. With these new stores, Leslie’s will bring its total store count to more than 850 stores nationwide.

"Our team at Leslie’s is thrilled to grand open 45 store locations this year. Leslie’s continued growth allows us to be even more convenient and accessible to pool owners across the country," stated Larry Hayward, CEO, Leslie’s Poolmart.

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