OPERATIONS

Hhgregg plans 500 holiday hires

BY Dan Berthiaume

Indianapolis – Hhgregg will hire 500 qualified home appliance and electronics sales associates in preparation for the holiday shopping season for its 228 stores. The company is accepting applications through the end of September and will be hiring for stores in the Midwest, South, Mid-Atlantic and Great Lakes regions.

Associates hired in advance of the holiday season will be offered permanent full-time and part-time sales positions. Upon hiring, associates will receive two weeks of dedicated training focused on product knowledge and selling skills, as well as Hhgregg’s policies and procedures.

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MARKETING/SOCIAL MEDIA

Rue La La hires publishing exec as CMO

BY Dan Berthiaume

Boston – Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company’s marketing and creative departments. Domeniconi will report to Steve Davis, CEO of Rue La La.

Domeniconi previously served as chief brand officer for Elle Group, In addition, she has held the position of VP of advertising sales, marketing, and publishing at Microsoft as well as seven-year tenure at Time Inc. where she launched and published Real Simple magazine.

"Innovative marketing strategies that combine content and commerce are my passion. It has driven and defined my career," said Domeniconi. "I believe there are endless opportunities for imaginative ideas to develop experiential content that will change how we shop. I am excited to join the team and bring these to life at Rue La La."

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News

Revionics and Nielsen integrate pricing data, technology

BY Dan Berthiaume

Roseville, Calif. – Revionics, Inc. and Nielsen Holdings, N.V., have signed a multi-year global strategic alliance agreement which will integrate Nielsen Pricing Insights with Revionics Life Cycle Price Optimization solutions. The alliance brings together Nielsen competitive market data with demand-based predictive analytics to help retailers quickly make data-driven pricing changes at enterprise scale to capitalize on competitive marketplace conditions.

The initial solution, which is immediately available, integrates Revionics Price Optimization and Nielsen Pricing Insights. This combined solution is designed to provide enhanced visibility into a retailer’s competitive pricing environment and Key Value Items (KVIs) at a local level. Through the alliance, Nielsen will provide Revionics with Nielsen Pricing Insights, which provides granular information to show specific price points that consumers are paying and the volume sold at those price points in the competitive marketplace.

Revionics Price Optimization integrates Nielsen Pricing Insights to weigh the importance of the individual prices along with other optimization engines and business rules. Revionics Price Optimization infused with Nielsen Pricing Insights aims to allow retailers to adapt to marketplace changes quickly and stay more competitive.

Additional solutions will be available in 2014.

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