ECOMMERCE

The Hits Keep Coming: Oustodor.com Makes Big Leap

BY CSA STAFF

New York City, According to on-line intelligence firm Hitwise.com, house and garden retailer Oust’s Web site Oustodor.com finished last week as the retail industry’s fastest-moving Web site. Its market share increased 2,538.79% as it surged 238,909 positions, up to its current ranking as the 9,317th most visited retail site. First Impression Lips and its jump of 105,617 positions finished a close second, good for a 1,909.48% market gain. Rounding out the top three was Paltalk Classifieds’ 505.32% growth.

For the complete list of the top 25, click on the Industry Data tab located on the left side of this Web page.

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News

Container Store Makes Executive Moves

BY CSA STAFF

Dallas, The Container Store named Sharon Ellis as its CFO. She has more than 15 years of financial and banking experience, most recently as senior VP of commercial banking at JPMorgan Chase. The company’s CFO position was previously held by Stefan Ferm, who will now focus on his role as chairman and CEO of wholly owned subsidiary elfa International AB and executive VP of international operations for The Container Store.

In addition, three new VPs were named. Mona Williams has been promoted to VP of buying from senior merchandise director. Peggy Doughty has been promoted to VP of visual merchandising after serving as senior merchandise director. Lucy Witte has been promoted to VP of marketing from her prior position as director of sales and marketing. 

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OPERATIONS

H&M to Drop Model Moss Over Admitted Drug Use

BY CSA STAFF

New York City, Yesterday, H&M dismissed Kate Moss as its centerpiece from a planned advertising campaign following an admission of cocaine use by the top model. The verdict by Europe’s largest clothing chain, with 78 American stores, came as a surprise, considering that H&M earlier stated that Moss would be forgiven and the campaign would proceed as scheduled.

However, after H&M’s initial pardoning, public complaints via the Internet and the media seemed to force the European retailer’s hand. With such a strong client base of teenagers and young adults, H&M deemed it best to distance itself from drugs, as H&M representative Jennifer Uglialoro cited the need for retailers to employ “healthy, wholesome, and sound” agents.

As for Moss, her future is uncertain. Earning more than $9 million a year, she appears in advertising campaigns for many top fashion companies, including Chanel, Burberry and Dior. At this point, it is unclear whether other companies will follow H&M’s lead and distance themselves from Moss.

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