The Hives to star in new Finish Line campaign
INDIANAPOLIS The Finish Line and Nike have teamed up for a new marketing campaign featuring the band The Hives. The campaign, launching Aug. 3, includes a national television spot running on MTV, ESPN, BET, Comedy Central and on Web sites such as YouTube, along with the opportunity to try Nike+, unique in-store signage including a new Nike+ fixture, a store window feature and 700,000 free Apple iTunes downloads for consumer try-ons.
The Hives will star in the TV spot, which highlights the features of Nike+, a program that enables consumers to track their performance using their iPod nanos.
“The spot allows us to literally put the consumer inside the Nike+ experience and showcases how combining music and sport is changing the face of running,” said Kevin Flynn, senior vp of marketing at Finish Line. “This is one of the largest marketing efforts we have launched at one time with Nike, and we believe the campaign helps bring to life the comprehensive Nike+ experience consumers will have at Finish Line.”
Launched last year in partnership with Apple, Nike+ enables the iPod nano to talk to Nike+ ready running shoes through the wireless Nike+iPod Sport Kit. Data on time, distance, calories burned and pace is stored in the nano and is easily downloaded through iTunes to nikeplus.com. Nikeplus.com users not only can track their own data, but also challenge others and participate in online forums.
Longs July sales reach $359 million
WALNUT CREEK, Calif. Longs Drug Stores today reported preliminary total retail drug store sales from continuing operations of $359 million for the four-week period ended July 26, an increase of 2.9% from $349 million in the comparable period a year ago. Same-store sales for July increased 1.7%.
For the second quarter Longs reported total retail drug store sales from continuing operations of $1.2 billion, an increase of 2.9% over the prior year period. Same-store sales for the second quarter increased 1%.
For the 26 weeks ended July 26, the company reported total retail drug store sales from continuing operations of $2.4 billion, an increase of 3.7% over the 2006 period. Same-store sales for the year-to-date period grew 1.5%.
Payless puts on its dancing shoes with ABT
NEW YORK and TOPEKA, Kan. Payless ShoeSource and American Ballet Theatre have teamed up to create a new line of affordable dance shoes. The collection, branded ABT for Spotlights, is available in about 3,000 Payless stores nationwide and at Payless.com and includes styles for ballet, jazz and tap, as well as accessories such as dance bags ranging in price from $15 to $25 dollars. The shoes are designed for beginners and available in kids and adult sizes.
“Our alliance with ABT for the ABT for Spotlights collection enables us to bring innovation and authentic performance shoes to our customers, and allows us to support the arts in a meaningful and interactive manner,” said Matt Rubel, ceo and president of Payless ShoeSource. “Everyone wins — consumers receive authentic dance shoes at a great price in our stores, ABT makes dance accessible to the public, and Payless as a company becomes more connected to young girls — whose number one activity is dance.”