MARKETING/SOCIAL MEDIA

H&M to air interactive TV ad during Super Bowl

BY Marianne Wilson

New York — Fast-fashion retailer H&M will debut what is being called the first “shoppable TV commercial” during the upcoming Super Bowl. The 30-second ad, which will utilize Delivery Agent’s “t-commerce” platform, will promote David Beckham’s bodwear line, which is sold at H&M.

The in-commercial buying will only be available on "select Samsung Smart TVs.

According to reports, a small part of the screen will present a pop-up menu while the ad runs on the larger part of the screen. The menu will offer product information, the ability to send that information to another device and the option to buy the product directly. And the ad will remain interactive for viewers who rewind to it using their DVRs.

“This is a game-changer for the advertising industry," said Mike Fitzsimmons, Delivery Agent CEO. "With the upcoming launch of the t-commerce-enabled H&M Super Bowl XLVIII ad, we are collectively redefining the power and effectiveness of television advertising. Years ago, the world talked about the potential associated with buying Jennifer Aniston’s sweater. H&M, in an industry first, will now realize that potential by making their Super Bowl XLVIII ad actionable and directly measurable."

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FINANCE

Grupo Gigante to sell shares in Office Depot Mexico

BY Marianne Wilson

New York — On Tuesday, Mexican retail company Grupo Gigante said in a regulatory filing that it will list shares in Office Depot de Mexico, the local division of the U.S. office-supply chain it purchased last year.

The listing would be public in Mexico and private in the United States and other markets.

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MARKETING/SOCIAL MEDIA

Domino’s Pizza and Ford team up for new ordering app feature

BY Staff Writer

Ann Arbor, Mich. — Beginning in mid-2014, Domino’s customers who have a Pizza Profile on their Domino’s mobile app, as well as the Ford SYNC in-car connectivity system, will be able to use Ford SYNC to place their saved ‘Easy Order’ in just a few simple, voice-activated steps.

"This is, no question, one of the coolest in a long list of recent technology innovations for Domino’s," said Patrick Doyle, Domino’s Pizza president and CEO. "To be able to partner with a brand like Ford, with its terrific SYNC technology, to offer yet another way to bring our ordering app experience to life makes it all the better."

Domino’s customers can save their favorite pizza and menu item combination, address and payment information using the Easy Order function on the chain’s website or on their mobile app. The order can then be placed through the mobile app using simple voice commands provided by the SYNC system.

The AppLink feature enables drivers to control selected apps on connected smartphones and tablets using the SYNC voice button on the steering wheel or the audio system buttons of equipped Ford vehicles.

"We will continue to come up with every way possible to conveniently order from Domino’s, and use technology to offer the best customer experience possible," said Doyle. "This is just the latest step, and we are very excited to roll this out later this year."

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