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H&M celebrates U.S. online shopping site with pop-up and blogging contest

BY Marianne Wilson

New York — H&M has launched online shopping in the United States, effective Aug. 1. In addition to offering the same merchandise as in-store and some exclusive “online only” items, the site marks the debut of the H&M Home collection, available exclusively online.

To celebrate the launch, H&M will open a pop-up shop on Aug. 22 in the heart of New York City’s Meatpacking District to give customers a glimpse into the world of H&M e-commerce. The pop-up shop will feature H&M’s Paris Show Collection, a Try-On Lab, and a virtual check-out system where customers can make purchases via iPads.

The fast-fashion retailer is also partnering with top bloggers across the nation, one representing each state through a user-generated contest titled, “50 States of Fashion.” The bloggers will ask their readers to tag their personally curated looks from their hm.com purchase on Instagram, enlisting themselves into the search for America’s top H&M look.

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American Eagle launches social runway

BY Dan Berthiaume

New York – American Eagle Outfitters, Inc. is launching “Rock Your Walk,” a series of consumer-created videos showing them wearing American Eagle jeans the retailer says will create a “virtual denim runway” stretching across the U.S. Consumers can upload videos via Instagram or Vine on PC or mobile device and have them added to the virtual runway displayed online.

In addition, select videos will be displayed on a 15,000-sq.-ft. LED screen in Times Square and all customers who upload a video will receive $10 off a purchase of $40 or more at American Eagle. “Rock Your Walk” is part of a larger video-based promotional campaign called “Live Your Life” that American Eagle has been running since fall 2012.

“’Rock Your Walk’ is a way for our fans to leave their digital footprint behind and be a part of our on-going ‘Live Your Life’ campaign,” said Michael Leedy, chief marketing officer, American Eagle. “We’re constantly inspired by our customers. Our ‘Live Your Life’ campaign has been a huge success because it resonates with our customers’ desire to tell their story and express their optimistic, individual style."

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Ahold USA appoints senior VP store strategy and execution

BY Alaric Dearment

CARLISLE, Pa. — Ahold USA has appointed Nick Bertram as its senior VP store strategy and execution, the supermarket operator said Thursday.

Bertram previoulsy worked for Jewel-Osco, where he oversaw operations across Illinois, Indiana and Iowa. He was also senior VP of Supervalu and worked in executive positions at Walmart in Kentucky, Indiana, Ohio and Pennsylvania. His new position at Ahold USA will be based out of the company’s Carlisle, Pa., headquarters.

In the new role, he will manage new business ventures and be in charge of operational support processes in partnership with the company’s retail divisions. Ahold USA owns the Stop & Shop, Giant Food of Landover, Md., and Giant Food Stores of Carlisle, Pa., chains, as well as the Peapod online grocery service.

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