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Hole in one for Golfsmith’s new EVP

BY CSA STAFF

AUSTIN, Texas — Specialty golf retailer Golfsmith International has promoted Eli Getson to EVP, general merchandising manager. In his new role, Getson will be responsible for all North American merchandising activity across the company’s U.S. Golfsmith stores, Canadian Golf Town stores and e-commerce channels for both brands.

Following last year’s merger of Golfsmith and Golf Town, which resulted in the creation of Golfsmith International, Getson led the successful integration of the company’s merchandising function. A single merchandising team based at the company’s corporate headquarters in Austin is responsible for executing merchandising strategies that deliver on customer needs, supporting the interests of key business partners and strengthening the Golfsmith and Golf Town brands.

"When customers walk into one of our stores or shop online with us, they expect an unrivaled product selection of the best brands in golf," said Sue Gove, president and CEO, Golfsmith International. "Eli’s role leading North American Merchandising is to apply this differentiator across our business. His ability to build trusted relationships with vendor partners, and his passion for golf, will drive creative merchandising solutions that set the standard in golf retail."

"I’m extremely grateful for the opportunity to step into this expanded role," said Getson. "Our world-class team of merchants is committed to helping customers improve their games with the latest equipment, look and feel their best on the course, and have more fun while playing golf."

Prior to joining Golfsmith in 2010 as SVP, general merchandising manager, Getson held a variety of senior leadership positions with leading brands including Cabela’s, Perry Ellis, Polo Ralph Lauren and The Bon Ton Stores.

Golfsmith International operates Golfsmith stores in the U.S. and Golf Town stores in Canada. The business operates as an integrated, multi-channel retailer, with more than 150 experiential retail locations as well as on www.golfsmith.com and www.golftown.com. The specialty golf retailer offers a selection of premier branded golf equipment as well as its proprietary products, club-making components and pre-owned clubs.

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Charlotte Russe to optimize mobile shopping experience

BY CSA STAFF

SAN FRANCISCO — Mobile solutions provider Moovweb has added fashion retailer Charlotte Russe to its list of customers using its cloud-based experience platform.

Charlotte Russe, which operates more than 500 stores in the U.S. and Puerto Rico, has a customer demographic focused on 18-25-year-old females. The retailer saw a dramatic spike in mobile-based traffic to its site in the last year. It will work with Moovweb to create a streamlined mobile shopping experience that will give its customers a more efficient way to find, preview and purchase fashions and accessories directly from their smartphones.

“Our customers spend their entire lives on the phone and have embraced mobile in a huge way; she is using her mobile socially in-store, at home and on the go as a replacement for the traditional desktop site,” said Kim Miller, SVP of e-commerce at Charlotte Russe. “We approached the mobile site project with a simple goal: deliver an amazing customer experience that not only takes full advantage of features from the desktop site our customers are already familiar with, but also allows us to deliver an amazing mobile experience.”

The Moovweb experience platform gives businesses the capability of going mobile by unifying their Web and mobile development. Using Moovweb’s site virtualization and transformation technology, a business’s mobile sites and apps inherit and stay in sync with a desktop site’s content, features and business logic. The approach allows businesses to have their mobile capabilities up and running in a matter of days, rather than in months.

“Businesses are facing daunting technology choices as they move to take advantage of the mobile revolution and global brands are recognizing that old development approaches simply aren’t working anymore,” said Mitch Bishop, CMO of Moovweb. “Retailers like Charlotte Russe have a huge opportunity to deliver amazing mobile experiences that keep customers coming back for more. Our next generation approach to post-PC development enables companies with a powerful platform for growth.”

Moovweb’s clients include Macy’s, 1-800-FLOWERS.com, Sur la Table, Golfsmith, Vitacost, Kroger, Accenture, Cox Communications, Chico’s and Sharpie.

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General Mills details global responsibility in annual report

BY CSA STAFF

MINNEAPOLIS — General Mills has released its 2013 Global Responsibility Report, which outlines the company’s progress and commitments in the areas of health, environment, sourcing, workplace and community engagement.

"Through our products, we are continuously striving to make consumers’ lives healthier, easier and richer," said Ken Powell, chairman and CEO of General Mills. "Through our actions, we are simultaneously working to source responsibly, to conserve the natural resources on which our products depend, and to strengthen the communities producing them."

New this year, the report unveils the company’s intention to improve the environmental, economic and social impacts of the materials it purchases. The report details progress against strategies on 10 priority agricultural raw materials, representing more than 50% of the company’s annual purchases.

In fiscal year 2012, General Mills worked with data expert Trucost to study its environmental dependence on natural resources across the value chain from farm to fork, including agriculture, ingredient production, packaging supply chain, product production, distribution and consumer use. The assessment revealed nearly two-thirds of greenhouse gas emissions and 99% of water use occurs upstream from General Mills’ operations, primarily in agriculture and in the preparation of the ingredients used to produce the company’s products. The findings reinforced the importance of the company’s sustainable sourcing commitment.

The report outlines General Mills’ approach to the work and details progress of the strategies in place. It details General Mills’ partnership with Field to Market, having recently completed a three-year pilot project to study the environmental impact of wheat production in the Snake River region of Idaho. Further, the company is now purchasing sizable quantities of certified sustainable palm oil, moving the company toward its 2015 goal to source 100% from responsible and sustainable sources.

"Responsible companies must share a clear and common interest in advancing a more sustainable global supply chain," said Jerry Lynch, chief sustainability officer, General Mills. "We recognize that a significant portion of the environmental footprint of our products occurs upstream of our supply chain, primarily in agriculture. While we are working to conserve resources within our supply chain, we believe we can also impact those inputs by sourcing responsibly."

This year marks the 43rd year General Mills has shared an annual responsibility report with stakeholders and the community. The company aligned its 2013 report with the Global Reporting Initiative framework. GRI is a globally recognized, standardized framework for reporting on environmental, social and governance performance.

"Our world faces unprecedented challenges," said Powell. "As our 2013 Global Responsibility Report illustrates, we’re finding opportunities to collaborate with business, government and non-governmental organizations on important systemic solutions. While we’re proud of our progress, we also know there is still much more to be done. We are committed to continued progress in these areas. Our business requires it and future generations depend on it."

General Mills operates in more than 100 countries. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso and Wanchai Ferry.

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