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Holiday shoppers use native apps

BY Dan Berthiaume

Philadelphia – Native apps, or mobile apps developed in the native operating language of a hardware platform, figure prominently in the plans of many holiday shoppers. In a survey of 500 consumers conducted by Artisan Mobile, 80% of respondents strongly agreed or agreed that they are purchasing and browsing products on native apps more than ever before, and 77% intend to make purchases through a mobile and/or tablet app this holiday season.

Seventy-seven percent of respondents expect to make purchases through a mobile and/or tablet app this holiday season, while 88% plan to browse/research products using a mobile or tablet app. Sixty-six percent browsed or made purchases on a mobile or tablet app last holiday season, so there is a significant increase expected this year.

Respondents were asked how much of their holiday shopping this year will include browsing and purchasing on a mobile or tablet app:

  • 27% plan to do between 20-39% of their holiday shopping via an app;
  • 24% plan to do between 40-59% of their holiday shopping via an app; and
  • 20% plan to do between 60-79% of their holiday shopping via an app.

Fifty-nine percent of respondents agree and 25% strongly agree that mobile or tablet apps are a critical way for them to get what they want quickly and easily. Further, 35% of survey participants said that they frequently or always make purchases by other means after browsing products on a mobile or tablet app, while half said they occasionally do, and only 13% said rarely.

Respondents were asked where they make a purchase after they browse a product on a brand’s mobile app but do not make the purchase through the mobile app:

  • 68% use their computer to make the purchase;
  • 55% go to the store to make the purchase; and
  • 35% use their tablet to make the purchase.

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Starbucks wants to hire 10K vets, active duty spouses

BY Dan Berthiaume

Seattle – Starbucks says it will develop a comprehensive hiring platform for veterans and active duty spouses in response to record growth and in anticipation of a 500,000-person future global workforce. This multi-year hiring and career development strategy will focus on establishing an internal infrastructure dedicated to matching the transferable skill sets of veterans and military spouses with the specific talent needed across the Starbucks enterprise.

It will also build upon and expand the company’s specialized mentoring programs as provided via the Armed Forces Network (AFN) since 2007. Starbucks is also offering a job skills translator for veterans on its website and operating “community stores” in Lakewood, Wash. and San Antonio, sharing a portion of each transaction with non-profit programs Operation GoodJobs and Vested in Vets as part of a commitment to establish five such stores in joint base communities around the country.

“The value we are creating for shareholders is tied to the values that guide us as an organization,” said Howard Schultz, president, chairman and CEO of Starbucks. “As I look at the opportunity ahead of us, we’re going to need to hire men and women with like-minded values and the right job skills in order to continue our current levels of growth. The more than one million transitioning U.S. veterans and almost one and half million military spouses, with their diverse background and experience, share our mission-driven sensibility and work ethic and can build long-term careers at Starbucks as they return home.”

Starbucks currently employs roughly 100,000 people globally.

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Michaels offers interactive holiday help

BY Dan Berthiaume

Irving, Texas – Michaels is offering a free, interactive “Just Add Wishes” DIY site to help consumers with holiday needs. From Nov. 11 through Dec. 24, kids can interact with a live elf through streaming video.

After hours, kids can play games and build wish lists that parents can share on Facebook. On Christmas Eve, the site becomes a Santa Tracker, including a Santa locator, behind-the-scenes information from the North Pole control tower and the Santa Cam, where kids get to see Santa at work putting presents under trees and filling stockings.

Michaels stores will host "Don’t Just Pin It, Make It Your Own" Pinterest parties at all stores on Sunday, Nov. 10, from 1 p.m. to 4 p.m. Customers can browse Michaels’ inspired-by-Pinterest displays for project inspiration, then meet and craft with a Michaels creative expert who can help them make their own versions. Select stores around the U.S. also will host noted craft bloggers and industry experts to help customers with their projects

"We want to make it easy to create holiday magic and beautiful memories," said Michaels CMO Paula Puleo. "Michaels’ Holiday Helpline solves crafting emergencies, and Just Add Wishes offers a new way to entertain and delight kids with the wonder of the season."

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