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Hollister and Keds team up for exclusive product launch

BY CSA STAFF

NEW ALBANY, Ohio — Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers.

The exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but will be on display inside Hollister stores so shoppers can get a closer look.

"Flip-flops are currently the only footwear we sell in Hollister, so this partnership with Keds is a great opportunity for our brand," says Gillian Galner, group VP brand merchandising for Abercrombie & Fitch Co. "We’re really excited because Keds and Hollister are a natural fit. Both brands have a youthful, passionate fan base and Hollister’s Southern California inspired clothes look great styled with Keds sneakers."

"We love to create exciting and fresh product for our fans. With the Hollister collaboration our classic Champion sneaker gets a major shot of California style," said Rick Blackshaw, president, Keds. "The sunny color palette, bold patterns and fun prints provide endless styling options for girls, and put the finishing touch on any Hollister outfit."

Founded in 2000 and based in New Albany, Ohio, Hollister operates 482 locations worldwide in 20 countries, as well as its ecommerce site.

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Winn-Dixie woos BTS shoppers

BY CSA STAFF

JACKSONVILLE, Fla. — Winn-Dixie has its eye on back-to-school shoppers who are stretching budgets at the height of the back-to-school season. It plans on freezing prices throughout a 10-week period on hundreds of products across every category and department across the store.

According to the National Retail Federation, despite modest employment gains and steady consumer confidence, Americans remain in a cautiously positive spending pattern. It makes sense then for Winn-Dixie to offer the price freeze as a means of driving foot traffic to its stores.

“We are working hard to provide our customers the products they want at prices they can afford,” said Mary Kellmanson, Winn-Dixie’s SVP of marketing. “Add a great selection of high-quality products, combined with extra attention to customer service, and we believe we’ve made shopping better and more affordable for our customers.”

The first wave of Dependable Deals coincide with back to school and includes Dove soap, Ritz Crackers, Skippy Peanut Butter, Red Baron Pizza, Classico Pasta Sauce, Duncan Hines Brownies, Del Monte vegetables, Special K Bars, Scott Bath Tissue, Era Liquid Detergent, Oscar Meyer Selects and Hormel Cooked Ham.

In addition to Dependable Deals, Winn-Dixie is touting its loyalty rewards program — including the Winn-Dixie Reward Card and savings tied to its fuelperks! fuel rewards program, $4/$10 generic pharmaceuticals and weekly sales solutions including BOGOs, 10-for-$10s, Make-A-Meals and What-A-Deals. Winn-Dixie also offers eCoupons, which allow shoppers load savings to the Winn-Dixie Reward Card and have them redeemed automatically with a swipe of the card at the register.

Winn-Dixie Stores, Inc. is a subsidiary of Bi-Lo Holdings. Founded in 1925, Winn-Dixie has nearly 40,000 employees who serve customers in 479 grocery stores and 368 in-store pharmacies throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi.

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Carlyle hires former P&G exec. for Global Consumer & Retail group

BY CSA STAFF

NEW YORK — The Carlyle Group has appointed former Procter & Gamble executive Susan Arnold as an operating executive in the firm’s Global Consumer & Retail group. Arnold begins her new role at the firm in September.

As an operating executive, Arnold will provide strategic guidance to Carlyle professionals throughout the investment process, from sourcing to acquisition to exit and advise portfolio company executives on management, operational, branding and growth strategies.

Arnold joined P&G in 1980 and retired in 2009. Prior to serving as president of P&G’s $50 billion Global Business Unit, she held various positions within the firm, including vice chairman of Global Beauty Care and Health, and president of Global Personal Beauty and Global Feminine Care. She currently serves on the board of directors of Disney and McDonalds.

“We are pleased to welcome Susan to the Carlyle team following a remarkable 29-year career at Procter & Gamble. Susan’s depth and scope of strategic and operational experience in the consumer space will help us to create value in our existing portfolio and to make new promising investments,” stated Sandra Horbach, Carlyle managing director and head of the Global Consumer & Retail group.

The Consumer & Retail group has led Carlyle’s acquisition of numerous companies, including Dunkin’ Brands, Philosophy, NBTY and CVC.

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