The Home Depot acquires Blinds.com
Atlanta – The Home Depot has acquired Houston-based window coverings retailer Blinds.com. As The Home Depot continues to implement its interconnected retail strategy, the company will work with Blinds.com to expand its technology into Homedepot.com and the company’s stores with the goal of improving the entire end-to-end buying process for window coverings.
The Blinds.com management team and staff will remain intact at its headquarters in Houston. The acquisition closed Jan. 23 and terms of the deal were not disclosed.
"We’re joining forces with The Home Depot because there is a huge opportunity to utilize each other’s strengths, take additional share in this category and move even faster toward our vision of making the design, purchase and installation of quality window coverings as easy and affordable as possible," said Jay Steinfeld, founder and CEO of Blinds.com. "We will continue to build the Blinds.com brand and culture in our own unique way, and we believe The Home Depot is the best partner to help us do this over the long term."
Global Payments acquires PayPros
Atlanta — Global Payments Inc. will acquire Payment Processing, Inc. (PayPros). PayPros, based in California, is a provider of fully-integrated payment solutions for 58,000 small-to-medium sized retailers in the U.S.
Under the terms of the agreement and pending regulatory approvals and customary closing conditions, Global Payments will pay $420 million in cash to acquire PayPros, inclusive of tax assets. The transaction is expected to close by the end of Global Payments’ 2014 fiscal year. PayPros’ calendar 2013 annual revenues are anticipated to be approximately $100 million. Global Payments will provide further details when the transaction closes.
"Our acquisition of PayPros will expand our direct distribution, add new vertical markets, accelerate growth in our largest geography and further enhance our existing integrated solutions business with the addition of PayPros’ talented team," said Jeffrey S. Sloan, president and CEO of Global Payments.
SmartFurniture.com expands Adobe Marketing Cloud rollout
Chattanooga, Tenn. — To increase control of its digital activities, SmartFurniture.com chose to implement a stable of proprietary and third-party analytics, campaign management, and optimization tools. However, the solutions lacked the functionality and flexibility necessary to capture, analyze, and transform data into actionable insights, so SmartFurniture.com expanded adoption of Adobe Marketing Cloud.
In addition to offering seamless integration between solutions, robust functionality, and support backed by industry best practices, the company saw an opportunity to streamline marketing and help staff become more productive. Leveraging Adobe Analytics, part of Adobe Marketing Cloud, SmartFurniture.com began to better understand its overall customer base. The company also identified key segments that make up a high proportion of its customer audience, including young professional males in large metro areas and customers who are well established professionally. With this information, the company could begin to gather insights into what content and design elements could drive engagement and conversion.
Combining customer data and Adobe Target, SmartFurniture.com is improving online experiences, as well as experimenting with changes to layouts, promotions, messaging, and other content. Today, the company can quickly determine which new experiences are positively, negatively, or not at all affecting customer engagement and revenue.
“In addition to tailoring experiences for high-value customers with Adobe Marketing Cloud, we can serve optimized experiences to all audiences to convert them into loyal customers,” said Gil Cayabyab, VP of marketing for SmartFurniture.com. “We can also tap into potentially valuable audiences visiting the site, such as small businesses that buy our products in large quantities.”