OPERATIONS

Home Depot extends deal with Martha Stewart, will expand product line

BY Staff Writer

Atlanta — The Home Depot and Martha Stewart Living Omnimedia have extended their agreement to offer Martha Stewart Living-branded products at Home Depot stores through 2016. The line launched in 2010.

The chain currently offers paint, outdoor furniture, kitchen and bath cabinetry and carpeting under the Martha Stewart brand currently. It plans to expand its product lineup with a new craft furniture line and more holiday merchandise.

"Martha Stewart Living has been a great partner and a natural fit, and the line has tremendous appeal, particularly for women who represent half of our customers," said Gordon Erickson, senior VP of decor for The Home Depot.

J.C. Penney has announced plans to develop in-store Martha Stewart shops, a development that is being contested in court by Macy’s Inc., which also carries Martha Stewart products.

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Supervalu launches mobile apps

BY Staff Writer

Eden Prairie, Minn. — Supervalu announced the launch of a custom-built mobile application designed to give customers the tools they need to be efficient while shopping our stores.

The company tested the mobile app at its Cub Food stores this past November 2011, and formally launched the app to the rest of the company’s traditional banners during the month of February 2012. One of the unique features to the app is its synchronization with the banner websites. The shopping list is synchronized with the website in real time so a member of the family can update the list from home while another is shopping.

As our customers continue to be crunched for time, this new app and its capabilities allow for a more hassle-free shopping experience,” said Kat Kozitza, Supervalu’s director of digital and social media. “Customers of our 1,100 retail locations can now find a store close to them, view the current weekly ad and manage a shopping list all from their mobile device.”

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OPERATIONS

Macy’s unveils new Facebook page with timeline features

BY Staff Writer

New York City — Macy’s has unveiled the launch of its new Facebook page. Shifting to Facebook’s new timeline format, Macy’s will now share the history of its brand, as well as the company’s current news and initiatives.

“Storytelling is such an intrinsic part of Macy’s DNA, and Macy’s Facebook Page allows us to give our fans a platform where they can share their own stories and memories about their experiences at Macy’s – whether shopping for a special outfit, visiting Santa or watching Macy’s Thanksgiving Day Parade with family,” said Martine Reardon, chief marketing officer of Macy’s.

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