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Home Depot rolls out mobile barcode program powered by Scanbuy

BY CSA STAFF

New York City — The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system. The initiative incorporates 2D bar codes (QR codes) that give customers immediate access to such information as product rating and reviews, How-To guides and videos on specific products.

The service will be introduced this week as part of the print ad featuring Martha Stewart Living kitchens. The codes will also be placed in direct mail pieces linking to product information and video demos. A number of unique codes will also be rolled out to store shelves, signage and other traditional marketing material as part of the initial launch of the barcode program.

We look forward to introducing ScanLife mobile barcodes into our overall marketing strategy," said Tom Sweeney, senior director of online strategy for Homedepot.com. "ScanLife barcodes provide a number of benefits to our customers such as immediate access to our video, product and How-To content and the ability to purchase online from their smartphone. We know our customers are already using their mobile device to assist in the purchasing process, and now Home Depot is embracing this technology to more closely connect our stores and customers to our digital content."

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GameStop profit rises 10% in Q4, to open and close 200 stores

BY CSA STAFF

Grapevine, Texas — GameStop Corp. reported Thursday that net earnings for the quarter ended Jan. 29 rose 10.1% to $237.8 million, compared with $215.9 million in the year-ago period.

Total sales increased 4.8% to $3.69 billion, from $3.52 billion. Same-store sales increased 2.6%.

For the year, total sales increased 4.3% to an all-time high of $9.47 billion, in comparison to $9.08 billion in fiscal 2009. Same-store sales increased 1.1%. Net earnings increased 8.1% to a record $408 million.

For 2011, in the United States, GameStop said it expects to open approximately 200 new stores, focusing on underserviced markets. The company also expects to close 200 stores, primarily those overlapping store locations due to past acquisitions with expiring leases.

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Nordstrom completes acquisition of HauteLook

BY CSA STAFF

Seattle – Nordstrom said Thursday it has completed its acquisition of online private sale marketplace HauteLook, effective March 23.

Nordstrom said the acquisition will enable it to participate in the fast-growing private sale marketplace and provide a platform to increase innovation and speed in the way it serves customers in all channels.

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