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Homeland Stores goes mobile

BY CSA STAFF

Homeland Stores, a 78-store regional supermarket chain headquartered in Oklahoma City, has launched a mobile payments pilot program with mobile payments technology provider DoubleBeam. Homeland’s SwiftScan mobile application allows customers to pay for purchases with a smartphone.

SwiftScan is currently accepted for payment at 20 Homeland locations, with plans to add 26 more locations by the end of October.

"The SwiftScan app is another example of Homeland’s commitment to save our customers’ time and money each time they visit our stores," said Daryl Fitzgerald, president and CEO, Homeland Stores. "We have had a tremendous response to the app, and are pleased to make the convenient pay-by-phone service available at more Homeland locations throughout our community."

Within three months of the initial pilot, more than 1,500 customers downloaded the Homeland SwiftScan application and have collectively purchased $55,000 in goods using a smartphone device. Once downloaded, customers can activate the payment option simply by taking a picture of a check and a photo ID. At the register, customers can then pay for purchases by scanning a QR code, and selecting the payment option.

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Lands’ End dons new merchandising design chief

BY CSA STAFF

Lands’ End has named Michele Donnan-Martin as the company’s EVP and chief merchandising design officer. Donnan-Martin will report directly to CEO and president Edgar Huber.

She will be charged with leading all aspects of merchandising and design to ensure alignment of product development, price point strategies and design aesthetic to embrace and further build upon the Lands’ End’s brand.

"I am confident that Michele’s proven success in the retail industry will deliver the ideal combination of merchandising, product development and financial acumen that will further position Lands’ End for growth," said Huber. "We look forward to adding a new member to the Lands’ End Leadership Team who will bring a wealth of brand-building knowledge and multi-channel retail and product development experience."

Donnan-Martin was most recently SVP and general merchandising manager for Coldwater Creek and prior to that she was the brand president, retail and direct, for Delia’s. Donnan-Martin also served as chief design officer for Martin & OSA, a division of American Eagle Outfitters.

"Michele’s strong experience in merchandising and design will be a valuable addition to our team as we continue to evolve our brand through new product design and innovation," added Huber. "I look forward to working with her to deliver on our commitment to provide our customers with the quality, value and service we have been known for over the past 50 years."

Lands’ End is a member of Sears Holdings Corporation.

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Sherwin-Williams tries out Google Glass app

BY CSA STAFF

Sherwin-Williams is releasing ColorSnap Glass, a new consumer app for Google Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device.

"We’re committed to harnessing the latest in technology in order to create superior experiences for our customers," said Ellen Moreau, VP of marketing communications at Sherwin-Williams. "Cutting edge applications like ColorSnap Glass elevate our brand and keep us top of mind with consumers by bringing color inspiration to life in a fun and engaging way."

ColorSnap Glass is still in beta and available for download at the Sherwin-Williams site. Resource and Sherwin-Williams will be accepting consumer feedback for continuing development. Resource has been developing marketing apps for Sherwin-Williams for seven years, including the original mobile ColorSnap app in 2009.

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