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Hot Topic teams with SCVNGR to launch in-store reward program

BY CSA STAFF

Cambridge, Mass. Hot Topic said Thursday it has teamed with mobile-based app SCVNGR to debut a mobile reward program.

The new mobile reward program will offer Hot Topic shoppers ways to save money, as well as participate in social games and challenges designed to entertain and earn points toward rewards.

"Rewards work," said Seth Priebatsch, Chief Ninja of SCVNGR. "Customers love to get out there and check-in, do challenges, earn points and unlock awesome rewards — it’s super easy, social and fun."

Cambridge, Mass. Hot Topic said Thursday it has teamed with mobile-based app SCVNGR to debut a mobile reward program.

The new mobile reward program will offer Hot Topic shoppers ways to save money, as well as participate in social games and challenges designed to entertain and earn points toward rewards.

"Rewards work," said Seth Priebatsch, Chief Ninja of SCVNGR. "Customers love to get out there and check-in, do challenges, earn points and unlock awesome rewards — it’s super easy, social and fun."

Shoppers can download the free SCVNGR app from the Android Market or Apple App Store. SCVNGR is funded by Google Ventures and Highland Capital Partners.

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Holley named Walmart CFO

BY CSA STAFF

BENTONVILLE, Ark. – Veteran finance executive Charles Holley was named to replace Tom Schoewe as CFO of Wal-Mart Stores Inc., the company announced late Wednesday. Holley joined Walmart in 1994 and most recently served as EVP finance and treasurer. Schoewe joined Walmart in 2000 as CFO.

Walmart CEO Mike Duke called Holley a talented strategist who thoroughly understands the details of Walmart’s business and the financial markets.

“As treasurer, he has helped drive the strategy behind the company’s strong financial position and has made every organization he has led stronger,” Duke said.

The change will take effect on Nov. 30, and Schoewe will remain with the company until Jan. 31, 2011.

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Beyonce’s mom gets exclusive line at Walmart

BY CSA STAFF

NEW YORK – Tina Knowles announced the introduction of her Miss Tina by Tina Knowles line exclusively at Walmart in October.

The collection will feature denim, graphic t-shirts, embellished tops, day dresses, tunics, jackets, leggings and track suits, with each item retailing for $20 or less.

Tina Knowles is the co-creative director and co-founder of the House of Dereon, Dereon, and Miss Tina fashion collections produced by Beyond Productions, a partnership with daughter Beyonce.

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