MARKETING/SOCIAL MEDIA

How emerging brands break through

BY CSA STAFF

New York — Why do dark horse companies win — and how do they win?

That topic is the focus of a new book by sales strategist and Elevation Forum founder Dan Mack: “Dark Horse: How Challenger Companies Rise to Prominence.”

The best leaders and companies bring more than unique products or services to the market — they consistently tap into the 10 key growth enablers Mack outlines in his book.

Dan Mack’s "Dark Horse" is a documentation of his various experiences as a sales strategist and entrepreneur, having spent 25 years as a leader of two challenger companies.

The book is a summation of five years of research, interviews and consulting discussions with more than 100 emerging companies that, by all accounts, were outmatched by the competition — yet went on to great success.

Ken Martindale, president and COO of Rite Aid, called the book, "a must-read for anyone who is inventing or re-inventing their business."

"Dan truly understands the power of the ‘Dark Horse’ in a business setting,” said Joe Magnacca, president and CEO of Radio Shack. “Believe in the ‘Dark Horse’ — and be the first to see it."

Added Walgreens VP/GMM of beauty and personal care Shannon Curtin: "Dan has uncovered the hidden assets and blueprint that challenger companies utilize to unlock the secrets to game-changing results."

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Jos. A. Bank says no to Men’s Wearhouse

BY CSA STAFF

The back and forth between Jos. A. Banks and Men’s Wearhouse continues. This time the shoe is on Jos. A. Banks’ foot, as the company’s board of directors officially rejected an unsolicited buyout offer from the Men’s Wearhouse.

Jos. A. Bank called the offer, which expires March 28, 2014, and is worth $57.50 per share, or about $1.6 billion, “inadequate and opportunistic.”

"Our board of directors firmly believes that the Men’s Wearhouse offer is inadequate and significantly undervalues Jos. A. Bank and its near- and long-term potential," said Jos. A. Bank chairman Robert N. Wildrick. "Our board and the company’s management team are committed to acting in the best interests of all of our stockholders, and continuing to deliver value for them. At this time, the company has a well-developed strategy in place to continue to increase revenue, substantially improve margins and deliver enhanced returns to stockholders. The Jos. A. Bank board strongly urges stockholders to reject the offer and not tender their shares."

Men’s Wearhouse has already weighed in on its website, calling for the creation of a special committee to review the offer and begin negotiations.

“We remain committed to this transaction and are prepared to immediately engage in good faith negotiations so we can deliver the compelling value of a combination of our companies to our respective shareholders,” the company said.

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Stater Bros. elevates Ciraulo to VP of meat division

BY CSA STAFF

Stater Bros. Markets, has promoted John Ciraulo to the position of VP of the meat division. He replaces Kevin Schubert, who will retire in March after 39 years of service.

Ciraulo has been at Stater Bros. for 28 years and has progressed through a range of both retail and marketing positions. In his new position, he will oversee the marketing and retail operations of the company’s meat and seafood divisions.

Ciraulo will report to EVP of marketing Dennis McIntyre.

Ciraulo first joined Stater Bros. in 1986 as a meat clerk at the company’s South Fontana location. He was promoted in 1988 to an apprentice meat cutter at the company’s Highland/Muscupiabe location in San Bernardino and in 1990 was promoted to a meat department manager at the company’s South Rialto supermarket.

Ciraulo was promoted to retail meat supervisor in 1999. In 2007, he was promoted to buyer/merchandiser in the marketing department, and later that year John became a meat buyer in the marketing/meat division. In 2010, John was promoted to director marketing meat division, his most recent position.

John earned a vocational teaching credential from California State University, San Bernardino in 2001 and is an instructor for the Stater Bros. Meat Cutting Apprentice Program. He is a 2006 graduate of both the WAFC Retail Management Program at San Bernardino Valley College and University of Southern California (USC) Food Industry Management Program. He earned a bachelor of science degree in business management from University of Phoenix and a master of arts degree in business management from University of Redlands. Most recently, John completed the credential program for Certified Food Safety Professionals from National Environmental Health Association.

"John is a well-respected and valuable member of our management team," said chairman and CEO Jack H. Brown. "This promotion is a result of his leadership skills and the contributions that he has made toward the success of the company’s meat division."

Stater Bros. is the largest privately owned supermarket chain in Southern California and the largest private employer in both San Bernardino County and Riverside County, with annual sales in 2013 of $3.9 billion. The company currently operates 167 Supermarkets.

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