News

HP releases Digital Marketing Hub

BY Staff Writer

Palo Alto, Calif. – HP Autonomy is releasing the HP Digital Marketing Hub, a new solution that enables marketers to deliver personalized experiences based on real-time analysis of diverse and massive volumes of information across multiple customer touchpoints. HP Digital Marketing Hub combines technologies from HP Autonomy, HP Vertica and HP Labs and leverages the HP Converged Cloud to provide advanced marketing analytics.

Through a cloud-based interface, marketers can dynamically identify customer segments, build prescriptive models that match segments to targeted campaigns, offers and content, and engage in real-time with customers across advertising, contact center, mobile, print, social, and Web touch points.

The HP Digital Marketing Hub is an open and collaborative system and HP Autonomy has worked with several independent software vendors (ISVs) and digital marketing agencies on co-development and integration programs for the HP Digital Marketing Hub. Initial ISV partners include BlueKai, Covario, Digital River, ExactTarget, Experian, hybris Software, an SAP Company, Kenshoo, Marketo, Rio SEO and initial agency and consulting partners include Digital River, RAPP, an Omnicom Company, Realise, and SapientNitro.

Specific technologies included in the Digital Marketing Hub include the HP Autonomy intelligent data operating layer and marketing optimization portfolio, the HP converged cloud portfolio, HP Labs algorithms and HP Vertica high-speed columnar database.

“HP is taking a differentiated approach to solving a fundamental challenge for marketers – how to increase engagement, yield, and conversions amidst a constantly changing and multichannel marketplace,” said Rafiq Mohammadi, GM, marketing optimization, HP Autonomy. “Rather than forcing a one-size-fits all approach, we’re enabling customers to leverage unique assets from HP as well as investments they’ve made in other marketing technologies, to help them derive deeper insights and deliver better, more effective content in real-time.”

keyboard_arrow_downCOMMENTS

Leave a Reply

C.Graphics says:
Feb-03-2014 07:13 am

I am going through this post and thinking of it’s theme and trying to understand what is this post about. At last I can have found something from this post which feels pretty good.

W.Brown says:
Jan-23-2014 05:59 am

I am going through this post and thinking of it’s theme and trying to understand what is this post about. At last I can have found something from this post which feels pretty good.

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Neiman Marcus teams up with Popsugar in holiday gift offer

BY Staff Writer

New York — Luxury department store retailer Neiman Marcus and Popsugar, a global media and technology company, have partnered to create a limited-edition box filled with a luxury assortment of gifts that can be shipped directly to consumers’ homes.

Available just in time for the holiday season, the assortment will be hand-selected by Neiman Marcus fashion director Ken Downing and Popsugar founder and editor-in-chief Lisa Sugar. The box is marketed under Popsugar’s monthly subscription box service, Popsugar Must Have.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Advance Auto Parts to acquire rival General Parts for $2.04 billion

BY Marianne Wilson

Roanoke, Va. — Advance Auto Parts will acquire General Parts International, a privately held parts maker. The all-cash deal has an enterprise value of $2.04 billion.

Based in Raleigh, N.C., General Parts, which owns the Carquest brand, has 1,246 company operated stores in North America. It also operates 1,418 independently owned Carquest locations primarily in the United States and Canada.

The transaction will create the largest automotive aftermarket parts provider in North America, with annual sales of more than $9.2 billion and more than 70,000 employees. The combined company will be headquartered in Roanoke, Va., and will maintain a presence in Raleigh, N.C.

O. Temple Sloan III, president of General Parts, will continue to serve as president of the company. He will report to Darren Jackson, CEO of Advance Auto Parts, and is expected to join the Advance Auto Parts board of directors.

“This transformational transaction provides a compelling strategic opportunity for Advance to expand our geographic presence and commercial capabilities to better serve customers,” said Jackson. “The addition of 1,246 company-operated stores and 1,418 independently owned Carquest locations provides us with an immediate platform and scale across North America, full market coverage and the opportunity to position ourselves as the market leader in the commercial business. We believe the combination of the two companies is a great fit and the synergy of GPII’s assets with our capabilities will allow us to capitalize on market opportunities that will create value for our shareholders and provide even better service to our customers. We welcome and look forward to working with the talented leaders and team members from GPII.”

The transaction is subject to regulatory approvals and customary closing conditions and is expected to close by late 2013 or early 2014.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...